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In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
Deloitte’s India Tech Trends 2023 report shows the way forward for organisations
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
Wavemaker India’s Spotlight 23 report captures strategic focus areas across big tech platforms and emerging technologies
Former Ogilvy Creative Director Varun Katyal launches automated content platform - Clapboard
In Digital
McDonald's India’s TVC shows consumers forgetting Virender Sehwag’s name because of ‘Chicken Big Mac’
ITC Sunfeast Dark Fantasy garners organic chatter from partnership with Colors Big Boss Season
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Big FM successfully hosts the second edition of ‘Big Marathi Entertainment Awards’
In Radio
Hyatt’s ‘Perfectly Yours’ brand film shows how the hotel goes the extra mile for the couple’s big day
Big FM sheds light on road safety through ‘Our Life Matters’ campaign
In Radio
Zee5 unveils its content slate of big-ticket originals and movies for Bengali viewers
In OTT
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
In Radio
Iodex’s “Har Din Jeet Meri” campaign celebrates the spirit of winning everyday
Big Bang Media Ventures and New Horizons Alliance announce merger; new entity to retain BBMVPL name
In Digital
Amended NTO a big breakthrough for TRAI; a win-win for all the stakeholders
Zing to air K-Drama show ‘Heirs’ on its Hallyu time slot
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
In OTT
Pilot project on RPD successful, report coming soon; Direct-to-mobile broadcasting next big thing for TV: Apurva Chandra
How digital is overtaking TV advertising, LV Krishnan explains
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
Big breakthrough at 9 pm slot for Aaj Tak; channel claims Sudhir Chaudhary’s Black & White becomes slot leader
We have beaten the unfair advantage of competitive landing pages, says Aaj Tak