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In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
Deloitte’s India Tech Trends 2023 report shows the way forward for organisations
Deloitte’s India Tech Trends 2023 report shows the way forward for organisations
In Marketing
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
In Advertising
Wavemaker India’s Spotlight 23 report captures strategic focus areas across big tech platforms and emerging technologies
Wavemaker India’s Spotlight 23 report captures strategic focus areas across big tech platforms and emerging technologies
In Marketing
Former Ogilvy Creative Director Varun Katyal launches automated content platform - Clapboard
Former Ogilvy Creative Director Varun Katyal launches automated content platform - Clapboard
In Digital
McDonald's India’s TVC shows consumers forgetting Virender Sehwag’s name because of ‘Chicken Big Mac’
McDonald's India’s TVC shows consumers forgetting Virender Sehwag’s name because of ‘Chicken Big Mac’
In Ad Craft
ITC Sunfeast Dark Fantasy garners organic chatter from partnership with Colors Big Boss Season
ITC Sunfeast Dark Fantasy garners organic chatter from partnership with Colors Big Boss Season
In Television
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Big FM successfully hosts the second edition of ‘Big Marathi Entertainment Awards’
Big FM successfully hosts the second edition of ‘Big Marathi Entertainment Awards’
In Radio
Hyatt’s ‘Perfectly Yours’ brand film shows how the hotel goes the extra mile for the couple’s big day
Hyatt’s ‘Perfectly Yours’ brand film shows how the hotel goes the extra mile for the couple’s big day
In Ad Craft
Big FM sheds light on road safety through ‘Our Life Matters’ campaign
Big FM sheds light on road safety through ‘Our Life Matters’ campaign
In Radio
Zee5 unveils its content slate of big-ticket originals and movies for Bengali viewers
Zee5 unveils its content slate of big-ticket originals and movies for Bengali viewers
In OTT
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
In Radio
Iodex’s “Har Din Jeet Meri” campaign celebrates the spirit of winning everyday
Iodex’s “Har Din Jeet Meri” campaign celebrates the spirit of winning everyday
In Ad Craft
Big Bang Media Ventures and New Horizons Alliance announce merger; new entity to retain BBMVPL name
Big Bang Media Ventures and New Horizons Alliance announce merger; new entity to retain BBMVPL name
In Digital
Amended NTO a big breakthrough for TRAI; a win-win for all the stakeholders
Amended NTO a big breakthrough for TRAI; a win-win for all the stakeholders
In Television
Zing to air K-Drama show ‘Heirs’ on its Hallyu time slot
Zing to air K-Drama show ‘Heirs’ on its Hallyu time slot
In Television
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
In Advertising
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
In OTT
Pilot project on RPD successful, report coming soon; Direct-to-mobile broadcasting next big thing for TV: Apurva Chandra
Pilot project on RPD successful, report coming soon; Direct-to-mobile broadcasting next big thing for TV: Apurva Chandra
In Television
How digital is overtaking TV advertising, LV Krishnan explains
How digital is overtaking TV advertising, LV Krishnan explains
In Advertising
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
In Television
Big breakthrough at 9 pm slot for Aaj Tak; channel claims Sudhir Chaudhary’s Black & White becomes slot leader
Big breakthrough at 9 pm slot for Aaj Tak; channel claims Sudhir Chaudhary’s Black & White becomes slot leader
In Television
We have beaten the unfair advantage of competitive landing pages, says Aaj Tak
We have beaten the unfair advantage of competitive landing pages, says Aaj Tak
In Television