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Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
Amazon or Walmart: Who will Flipkart choose and why
In Digital
IPL 11: Star India’s regional play sans regional advertisers
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Amazon’s Chonkpur Cheetahs: The journey from a small town to a big city
Jio Studios opens door for other brands, aims 15 clients this fiscal
In conversation with Amelia Conway, 15-year-old creative director of Adolescent
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
In Digital
In-depth: The conundrum called digital
Mango drinks to give you burps this scorching summer
Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
We garner healthy international revenues but primarily focus on domestic markets, says Shaurya Mehta, COO, Living Foodz
Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
Plastic in bottled water, brands in troubled waters?
Celebrating 35 years, Maggi Masala-ae-Magic new spot shares some food for thought
In-depth: Why ad production houses shy away from Delhi
This year, brands celebrate Holi with special messages
Looking at acquisitions and organic entries to expand in regional markets: Viacom18’s Ravish Kumar
In-depth: Up close and personal – Marketing and the subtle art of relationship building
Should IRS include title-level digital readership numbers?
Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
Zenith India aims to grow faster than the market
Is BARC doing enough to handle panel infiltration?
Will radio see double digit growth in 2018?
In Radio
Patanjali drops an ad accused of racism