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With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty
In Digital
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
BestMediaInfo Rising Star Awards 2022 on October 12
BestMediaInfo announces September 9 as final deadline to enter Rising Star Awards
BestMediaInfo unveils jury line-up for Rising Star Awards 2022
BestMediaInfo announces 2nd edition of Rising Star Awards to honour young media strategists
The manner & moments of reaching out to people can help brands scale up consumer retention & lifetime value: CleverTap’s Vikrant Chowdhary
BMI Exclusive: Once broadcasters withdraw cases, will reinitiate consultation for NTO 2.0, says TRAI Chairman PD Vaghela
In-depth: Why Indian adex remains repressed compared to other global markets
Brand Kohli might face an impact post-renunciation of captaincy
Ad world recounts benefits of in-office work & in-person meetings as Omicron disrupts agency life yet again
India’s largest content marketing awards ‘BuzzInContent Awards 2021’ to be held today
Chaayos ramps up ad spends for rebranding, bets on OOH for the first time
Learn the content marketing play for 2022 from experts at 3 pm today
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
In Digital
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
De Beers Forevermark to spend 50% of ad spends this festive season, 25% increase over last year
Yardley ups ad spends by 40% to re-launch deo product; hikes digital spends by 100%
In Digital
How Telegram aims to become a one-stop marketing solution for brands
In Digital
Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
In Digital
Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial