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The manner & moments of reaching out to people can help brands scale up consumer retention & lifetime value: CleverTap’s Vikrant Chowdhary
Want to make an investor pitch to Ashneer Grover? Get ready to shell out Rs 1 lakh/ hour
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
In OTT
BMI Exclusive: Once broadcasters withdraw cases, will reinitiate consultation for NTO 2.0, says TRAI Chairman PD Vaghela
As ASCI takes up EaseMyTrip’s claims with Central authorities, EaseMyTrip files case against the ad regulator
In-depth: Why Indian adex remains repressed compared to other global markets
Brand Kohli might face an impact post-renunciation of captaincy
Ad world recounts benefits of in-office work & in-person meetings as Omicron disrupts agency life yet again
DDB Mudra brings Taproot Dentsu’s Neeraj Kanitkar onboard as ECD West
We are cautious and judicious in our messaging and not hurt any sentiments, says Kanwalpreet Walia of Titan
India’s largest content marketing awards ‘BuzzInContent Awards 2021’ to be held today
Chaayos ramps up ad spends for rebranding, bets on OOH for the first time
Learn content marketing from the trailblazers of start-up world today at 3 pm
Learn the content marketing play for 2022 from experts at 3 pm today
Amidst regulatory uncertainty, focus of crypto players shifts to educating investors
Traditional media to get lion’s share in ad spends for digital-first Truecaller
No decision yet on crypto ads ban, Cryptocurrency bill to be introduced soon: FM Nirmala Sitharaman
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
In Digital
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
Premium print inventories to be sold at 3x of the operating rate to political parties
In Print
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
Johnson & Johnson to split consumer products and pharmaceutical businesses
De Beers Forevermark to spend 50% of ad spends this festive season, 25% increase over last year
Yardley ups ad spends by 40% to re-launch deo product; hikes digital spends by 100%
In Digital