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BCCI ropes in Vivo Mobile as title sponsor for IPL for two years
Our intention is to make Sony Kix the home of football: Prasanna Krishnan
Cricbuzz is title sponsor for India-Sri Lanka Test Series
In Digital
Paytm pays Rs 203.28 cr to bag BCCI cricket home series sponsorship rights
Will brand IPL lose its sheen post the ban on CSK and RR?
Star Sports bags rights for Bundesliga
Pepsi IPL gives fans a chance to experience the stadium madness
Star India subsidiary bags IPL media rights for Rs 302 cr
In Digital
Saujanya Shrivastava appointed CMO at MakeMyTrip.com
In Digital
With ISL, Repucom now represents all major Indian sports leagues
Maxus maps Week 2 social trends of FIFA World Cup 2014 in India
Pepsi says ‘Oh Yes Abhi!’ to young talent
Nat Geo lines up ‘Inside IPL’
Star India is official sponsor of all Indian cricket teams
Reliance, Star India, IMG to launch IPL style football Super League
BCCI awards title sponsorship rights to Star, ESPN for 2013-14 season
ASCI upholds complaints against 123 out of 144 ads in May 2013
ESS signs multi-year distribution deal with Airtel Digital TV
Guest Times: Of horses, derby and a game called Cricket
Everybody has conspired to make sports broadcast unprofitable: Star’s Sanjay Gupta
MEC-Meritus study estimates average IPL TV rating at 3.9
Adfest 2013 names Taproot as Creative Agency of the Year
Adfest 2013: India scoops up 16 medals on first day of awards
Taproot leads Indian charge at Adfest 2013 with 20 nominations
Delhi HC upholds Star India’s cricket rights on mobile phones