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Star Sports' #KhelBolega campaign talks about fan chatter around 13th season of Vivo IPL
Sourav Ganguly is the brand ambassador of Polycrol
Kolkata all set to host India Today Conclave-East 2019
India Today Group to launch ‘Inspiration’ series featuring India’s sporting legends
In Digital
Sanjay Gupta moves on from Star India, joins Google India as Country Manager
How Paytm is maintaining its leadership position in the digital payment space
In Digital
YuppTV acquires digital rights for BCCI Home Season 2019-20
In Digital
BCCI retains Paytm as its title sponsor for five years
Byju’s takes over as Team India’s official sponsor as Oppo ends deal mid-term
Twitter introduces product features, unique emojis, content partnerships for best of live cricket this #CWC19
In Digital
Indo International Premier Kabaddi League ropes in BookMyShow as its official ticketing partner
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
TV channels should broadcast sports competitions taking place at schools and universities
Star Sports, BCCI unveil #GameBanayegaName campaign for 12th edition of IPL
Tata Motors' Harrier to be their lead brand for IPL 2019
As #MeToo list gets longer, media and ad world gets into damage-control mode
#MeToo: BCCI CEO Rahul Johri accused of sexual harassment, asked for explanation
Jio partners with Star to take India cricket to online audience
In Digital
mjunction and Sporty Solutionz to create e-auction solutions for sports
In Digital
D-Coded: Experimentation, personalisation, martech tools and partnerships are key for digital
In Digital
Ad Club launches Digital Review 'D-Code'
In-depth: What goes behind the selection of a sport by a brand
Hyundai shifts gears in India, repositions itself as an aspirational brand for millennials
Did Star miss 'mauka' on IPL marketing?
In-depth: Sports or entertainment – what makes IPL more valuable?