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1.02 billion viewers watched IPL 9: BARC India
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
GEC Watch: Colors tops Urban markets while Zee Anmol leads in Rural
February 29: RIP TAM Ratings
BARC India launches its mobile app
TAM India to exit TV viewership measurement from Feb 29
BARC ratings to be called impressions
BARC India calls for global RFI for digital measurement
Ranking Pay and FTA channels together: It hurts perception of flagship channels
Onus on stakeholders to choose TVT over TVR: Partho Dasgupta
BARC India includes rural in all India data; major changes in viewership
BARC India to release rural data from Week 41
BARC acquires TAM’s people meters to become sole ratings body
End of the road for TAM ratings as BARC acquires its people meters
BARC India wins Make In India Award for Excellence – 2015
BARC India secures registration for operating as a TV rating agency
BARC offers incentives to rope in more broadcasters and agencies
BARC India releases individual ratings data; Zee TV moves up at No. 3
Resist the temptation to slice data too thin: BARC India’s Paritosh Joshi
BARC clarification on Hindi news ratings puts India TV at No. 2
BARC India rolls out new television ratings; releases universe update
BARC brings on board Dr Sumit Chowdhury as Technical Advisor
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
No ratings data for 6 months for offending broadcasters
BARC India rolls out its pricing philosophy