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In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
ROAS vs engagement: What role can magazines play in brand building?
In Print
Will OTT platforms weather the IPL storm with new shows or surrender?
Bharat24 organises its ‘Super Indians’ event in Delhi
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
Rising Star Awards 2022: Omnicom Media Group’s Zoya Kazi is Rising Star of the Year
How do brands leverage data and consumer behaviour to generate more revenue
In Digital
Reality TV shows to attract surreal attention from brands this festive season
BestMediaInfo unveils jury line-up for Rising Star Awards 2022
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: What categories of brands will shine this IPL season?
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
Advertisers welcome the ratings for news television, more money to flow into the genre
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
India’s OTT sector rides on collaborations and consolidations on its growth journey
With 30 advertisers on board, Times Now Navbharat emerges as a strong contender in Hindi news space: Experts
YouTube announces winners of first India edition of YouTube Works Awards
In Digital
Anita Nayyar joins Patanjali as COO, Media and Communications
Google launches inaugural Indian edition of YouTube Works awards
In Digital
Anita Nayyar joins Zee5 as Head of Customer Strategy and Relationships
Anita Nayyar quits Havas Group, Mohit Joshi to lead Havas Media India
Bigg Boss ad rates touch all-time high as Colors extends property by five weeks
Who’s who of ad industry attend Delhi Ad Club's SAARC Awards for Creative Excellence 2019
How Bigg Boss draws advertisers with its pre-launch buzz
How Bigg Boss has maintained its stronghold for 13 long years