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Here’s what lies ahead for the new owner of Bisleri
YouTube surges ahead of Google to top YouGov’s Best Brand Rankings 2022 in India
Is FIFA World Cup 2022 emerging as the new black for brands in India?
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
CNBC-TV18 reinforces the message of wealth creation with an exclusive content offering in Samvat 2079
AutumnGrey creates films for MMTC-PAMP to show how to cherish and honour purest moments, relationships and blessings
Amul to sponsor Argentina in FIFA World Cup 2022
Freedom Healthy Cooking Oils bags the AIMA – RK Swamy High Performance Brand Award 2021
Amul’s new ad celebrating women called out for gender stereotyping
Why Indians secretly hate Campa Cola and Ambassador
Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India
Eight legacy brands that have been changing the FMCG game pre-Independence
Vedantu and Isobar India’s ‘Project Stream School’ aims to bridge the digital educational gap in rural India
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
In-depth: Shrinkflation – What brands lose by reducing product size
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
Amul’s RS Sodhi injured in road accident, now stable
Amul is proof that you can really become self-dependent in anything, if you really decide: RS Sodhi
MMTC-PAMP appoints Amul Saha as Chief Digital Officer
Layer’r Shot’s ads were misogynistic & tasteless indeed, but there’s more trash in the can
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
People or agency – what drives the brand-agency relationship?
Sony Sports Network introduces four language feeds for Live broadcast of Roland Garros 2022 in India
“Hook lines of ads stay with people, thereby giving brands a chance to be a part of people’s memory”: Keigan Pinto of FCB Ulka