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Celebrating 75th year of Independence, gameplay, immediate gratification, and higher rewards are KBC’s tenets this time: Danish Khan
The access to stories that streaming has given is phenomenal and that is what is driving the change
In OTT
Maaza’s new campaign brings Amitabh Bachchan and Pooja Hegde together on-screen
Cautiously optimistic about the second half due to World Cup and upcoming festive season: Rohit Ohri
Manyavar’s ‘Pehno Apni Pehchaan’ campaign featuring Amitabh Bachchan has a strong message on importance of Indian wear
Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps study
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Amitabh Bachchan loses his cool in the latest digital film for upGrad Abroad
JetSynthesys aims to be the Indian version of Google from US and Tencents from China
In Digital
upGrad ropes in Amitabh Bachchan as its brand ambassador
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
NFT marketplace for cinema and sports in India has the potential to cross US$ 1 billion in value in the near future: Deloitte
In Digital
MediBuddy raises $ 125 million in Series C funding
Maaza brings together Amitabh Bachchan & Pooja Hegde for ‘Dildaar Bana De’ campaign
Enabling & futuristic regulatory framework required to harness full potential of NFTs in India: IAMAI Esya Centre Report
In Digital
MediBuddy ropes in Amitabh Bachchan as its brand ambassador
Muthoot Finance launches “Haathi Pe Bharosa Karogey Toh Pakka Jeetogey!” campaign featuring Amitabh Bachchan
Hindustan Times launches NFTs pegged on crucial events from India’s History
In Digital
Fantasy gaming platform Howzat acquires Title sponsorship rights of Legends League Cricket
Amitabh Bachchan invites India to Expo 2020 Dubai in the latest ad campaign
Amitabh Bachchan, filmmaker R Balki come together for Legends League Cricket ad film
Sony Pictures Networks to broadcast all action from the Legends League Cricket in India
As ads continue to air, despite contract termination, Amitabh Bachchan sends legal notice to pan masala brand Kamla Pasand
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
NOTE urges Goa CM to stop surrogate advertisements of tobacco products