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Pay DTH subscriber base fell from 68.89 million to 68.52 million between October to December 2021
Airtel denies providing any rating or ranking to news channels through RPD
ShemarooMe partners with Airtel Xstream Premium to expand its OTT reach
In OTT
Government may bar Airtel from releasing return path data
Leo Burnett India recreates in-stadium experience of Kapil Dev’s 175-run innings from the ‘83 World Cup for Airtel
Cuemath appoints Varun Jha as Chief Marketing Officer
NDTV opts out from BARC data again, will the move backfire?
Airtel RPD data may just give the direction, say top advertisers
Airtel acquires strategic stake in Gowthaman Ragothaman's blockchain-tech start-up Aqilliz
In Digital
Airtel rolls out RPD with India TV as its first client; channel claims No. 1 position
Airtel launches Xstream Premium – a collection of entertainment content in a single app
In OTT
SonyLIV brings its content to Airtel Xstream Premium
In Digital
Bajaj Group appoints Neeraj Jha as Group President and Chief Communications Officer
Voot coming up with a new original, ‘Khwabon Ke Parindey’
In OTT
Taproot Dentsu crafts new brand campaign for Airtel
Why Coke and Airtel are saying no to red from today
ShortsTV launches its first video-on-demand service on Airtel Xstream
In OTT
Airtel enters Ad Tech industry with Airtel Ads
Times Network partners Airtel TV to launch zoOm in Nigeria
Amazon launches Prime Video mobile edition in India
In OTT
Airtel Delhi Half Marathon gets a new logo, a new identity
How brands reached out to help Delhi’s viral #BabaKaDhaba and earn marketing brownie points
BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%
Airtel partners with Voot to bring more premium content to Airtel Xstream
In Digital
Kurkure and Lay’s announce a special initiative with Airtel, kick off festive season campaign