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Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Contextual advertising company Seedtag enters Indian market
ASCI tightens Disclaimer Guidelines for advertisements
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
BlinkIt and Zomato’s latest edition of Bollywood inspired outdoor ads takes the internet by storm
Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
Advertiser must have freedom to make ads with generic comparison, says Delhi HC
Multipl’s ‘EMI Wala Tag’ campaign aims to raise awareness for saving to spend
Vicco’s latest ad campaign presents its new offering ‘Turmeric Aloe vera’ skin cream
Twitter Blue subscription resumes; to cost $11 per month on iOS
In Digital
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
In Digital
Nodwin Gaming partners with Disney+ Hotstar to broadcast ninth edition of The Game Awards
In Digital
We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI
Google, US radio station iHeartMedia fined over misleading ads
In Radio
Twitter launches new performance advertising solutions offering better ROI
In Digital
ShareChat partners with Httpool
In Digital
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Government to help edtech industry on guidelines to curb misleading ads
Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
PCI pulls up Rajasthan CM Ashok Gehlot for stopping govt ads to Rashtradoot
In Print
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
Prime Video India signs 8 advertisers for India-NZ series
50% complaints on misleading ads come from digital, says Manisha Kapoor on ASCI's Dark Patterns paper launch
TV ads rank #1 in conveying a positive impression of brands in APAC: GroupM’s Consumer Eye research