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Six Indian companies rank in 10 digital media players for FY23: Redseer Strategy Consultants
Six Indian companies rank in 10 digital media players for FY23: Redseer Strategy Consultants
In Marketing
In-depth: Why suddenly Indian ad agencies are queuing to file IPO
In-depth: Why suddenly Indian ad agencies are queuing to file IPO
In In-depth
Zolostays introduces its new brand identity
Zolostays introduces its new brand identity
In Marketing
1954 to 2023: How Cannes Lions Festival evolved over the years
1954 to 2023: How Cannes Lions Festival evolved over the years
In Cannes Lions 2023
Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
In Advertising
Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
In Marketing
Socxo releases e-book on Thought Leadership Strategies
Socxo releases e-book on Thought Leadership Strategies
In Marketing
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
India Gate’s ‘#BasmatiRiceSeNoCompromise’ campaign aims to enable customers to make the right choice
India Gate’s ‘#BasmatiRiceSeNoCompromise’ campaign aims to enable customers to make the right choice
In Ad Craft
Tata Play Binge widens its OTT partnership portfolio by partnering with Lionsgate Play
Tata Play Binge widens its OTT partnership portfolio by partnering with Lionsgate Play
In OTT
Hamdard Safi’s ‘Har Ghar Ka Skin Specialist’ campaign features Kriti and Nupur Sanon
Hamdard Safi’s ‘Har Ghar Ka Skin Specialist’ campaign features Kriti and Nupur Sanon
In Ad Craft
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising
Sachin Tendulkar emerges as No.1 sports celebrity in Hansa Research’s Brand Endorser report 2022
Sachin Tendulkar emerges as No.1 sports celebrity in Hansa Research’s Brand Endorser report 2022
In Marketing
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
In Marketing
Quaker launches new campaign for its ‘Quaker Oats Multigrain’ offering
Quaker launches new campaign for its ‘Quaker Oats Multigrain’ offering
In Advertising
Allu Arjun and Samantha Ruth Prabhu top ranked southern celebrities: Hansa Research’s Brand Endorser report
Allu Arjun and Samantha Ruth Prabhu top ranked southern celebrities: Hansa Research’s Brand Endorser report
In Marketing
Way to go Cannes: A timeline of how Cannes Lions has evolved in the past 68 years
Way to go Cannes: A timeline of how Cannes Lions has evolved in the past 68 years
In Cannes Lions
Meta launches 3D Avatars in India
Meta launches 3D Avatars in India
In Digital
The BlueBeans onboards Rocky Mohan’s FnB platform- Chef Pin for digital marketing services
The BlueBeans onboards Rocky Mohan’s FnB platform- Chef Pin for digital marketing services
In Digital
News18 Assam applauds work done by the healthcare industry through ‘Assam Healthcare Excellence Awards 2022’
News18 Assam applauds work done by the healthcare industry through ‘Assam Healthcare Excellence Awards 2022’
In Television
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
In Marketing
Spikes Asia 2022: 101 entries from India in shortlists
Spikes Asia 2022: 101 entries from India in shortlists
In Advertising
Dabur Chyawanprash signs actor Nagarjuna as brand ambassador for South India
Dabur Chyawanprash signs actor Nagarjuna as brand ambassador for South India
In Marketing
Footwear brand Comfort Walk’s campaign targets males & females of almost all age groups
Footwear brand Comfort Walk’s campaign targets males & females of almost all age groups
In Advertising
This Alzheimer's month, MTV and Ogilvy launch ‘Memory Karaoke’ to empower persons with early Alzheimer’s disease
This Alzheimer's month, MTV and Ogilvy launch ‘Memory Karaoke’ to empower persons with early Alzheimer’s disease
In Ad Craft