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: FinMin considering classifying online games as games of skills, chance; levying differential GST rates
In Marketing

: IPL 2023 records highest-ever HSM reach on TV in the league’s history
In Television

: Godrej Consumer Products to acquire Raymond’s FMCG business for Rs 2,825 crore
In Marketing

: Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
In Digital

: With things taking a not-so-sweet turn for ‘health’ drinks, is it finally time for govt to step in?
In Marketing

: Housing.com banks on digital billboards to build consumer engagement this IPL season
In Digital

: National child rights body asks Mondelez to withdraw all ‘misleading’ Bournvita ads
In Advertising

: FCB Group India acquires majority stake in Kinnect; rebrands it as ‘FCBKinnect’
In Advertising

: Vserv AudiencePro gives a boost to Bajaj Consumer Care’s launch campaign for ‘Almond Drops Hair Serum’
In Digital

: Sense of purpose, tech innovations are driving effective campaigns: WARC
In Advertising

: Sportradar appoints Prasun Bhadani as General Manager to lead its India operations
In Marketing

: Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital

: Mensa Brands’ Myfitness unveils campaign featuring new brand ambassador Hrithik Roshan
In Ad Craft

: VIP says no association with viral video; terms it ‘fake and malicious’
In Marketing

: Colors Kannada launches socio-family drama Antarapata
In Television

: Planet Marathi Group to launch digital news vertical
In Digital

: IAA India chapter all set to host ‘TechPulse’
In Advertising

: Parle's ‘Hide & Seek’ launches the ‘Start Your Story’ campaign
In Ad Craft

: Flite aims to resonate with the spirit of dreamers in its new ‘Sar Utha, Kadam Badha’ campaign
In Ad Craft

: How Duolingo made its mascot walk the streets and fix Delhi’s language errors
In Marketing

: Retention vs Acquisition: What is top priority for marketers
In Marketing

: Delhi HC restrains KCM Appliances from copying TTK Prestige’s Svachh Pressure Cooker design
In Marketing

: Smart Bazaar’s #ApnepanKiEid campaign aims to highlight the spirit of Ramzan and Eid
In Ad Craft

: Citadel actors Priyanka Chopra Jonas and Richard Madden to feature on Star Sports’ show ‘Cricket Live’
In Television

: With good monsoon and growth in rural demand, media spends to pick up in H2 2023: Rajesh Ramakrishnan
In Marketing

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