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FinMin considering classifying online games as games of skills, chance; levying differential GST rates
IPL 2023 records highest-ever HSM reach on TV in the league’s history
Godrej Consumer Products to acquire Raymond’s FMCG business for Rs 2,825 crore
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
In Digital
With things taking a not-so-sweet turn for ‘health’ drinks, is it finally time for govt to step in? banks on digital billboards to build consumer engagement this IPL season
In Digital
National child rights body asks Mondelez to withdraw all ‘misleading’ Bournvita ads
FCB Group India acquires majority stake in Kinnect; rebrands it as ‘FCBKinnect’
Vserv AudiencePro gives a boost to Bajaj Consumer Care’s launch campaign for ‘Almond Drops Hair Serum’
In Digital
Sense of purpose, tech innovations are driving effective campaigns: WARC
Sportradar appoints Prasun Bhadani as General Manager to lead its India operations
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
Mensa Brands’ Myfitness unveils campaign featuring new brand ambassador Hrithik Roshan
VIP says no association with viral video; terms it ‘fake and malicious’
Colors Kannada launches socio-family drama Antarapata
Planet Marathi Group to launch digital news vertical
In Digital
IAA India chapter all set to host ‘TechPulse’
Parle's ‘Hide & Seek’ launches the ‘Start Your Story’ campaign
Flite aims to resonate with the spirit of dreamers in its new ‘Sar Utha, Kadam Badha’ campaign
How Duolingo made its mascot walk the streets and fix Delhi’s language errors
Retention vs Acquisition: What is top priority for marketers
Delhi HC restrains KCM Appliances from copying TTK Prestige’s Svachh Pressure Cooker design
Smart Bazaar’s #ApnepanKiEid campaign aims to highlight the spirit of Ramzan and Eid
Citadel actors Priyanka Chopra Jonas and Richard Madden to feature on Star Sports’ show ‘Cricket Live’
With good monsoon and growth in rural demand, media spends to pick up in H2 2023: Rajesh Ramakrishnan