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DD Freedish is creating a problem for MSOs and DTH players: TRAI chairman PD Vaghela
DD Freedish is creating a problem for MSOs and DTH players: TRAI chairman PD Vaghela
In Television
What will be the game-changing revenue strategy for OTT industry?
What will be the game-changing revenue strategy for OTT industry?
In OTT
Venacava creates brand identity and logo for AI-powered chatbot ‘Flyfish’
Venacava creates brand identity and logo for AI-powered chatbot ‘Flyfish’
In Marketing
Costa Coffee refreshes its brand positioning, encourages consumers to express themselves through ‘YouxCosta’ campaign
Costa Coffee refreshes its brand positioning, encourages consumers to express themselves through ‘YouxCosta’ campaign
In Ad Craft
Yardley London launches new campaign on daily wear perfumes featuring actor Kriti Sanon
Yardley London launches new campaign on daily wear perfumes featuring actor Kriti Sanon
In Ad Craft
Top advertisers seek incremental viewership as news channels plan ad rate hike
Top advertisers seek incremental viewership as news channels plan ad rate hike
In Television
TRAI issues recommendations for ease of doing business for telecom and broadcast sector
TRAI issues recommendations for ease of doing business for telecom and broadcast sector
In Television
One billion new online shoppers will enter markets in next decade across eight countries, including India: Accenture study
One billion new online shoppers will enter markets in next decade across eight countries, including India: Accenture study
In Marketing
Sports and entertainment company Smaaash appoints Avanish Agarwal as Consulting Chief Marketing Officer
Sports and entertainment company Smaaash appoints Avanish Agarwal as Consulting Chief Marketing Officer
In Marketing
Zee5 Global becomes official OTT presenting partner for London’s ‘Eid in the Square’ event
Zee5 Global becomes official OTT presenting partner for London’s ‘Eid in the Square’ event
In OTT
Myntra launches Gen-Z focused immersive fashion app-in-app experience - FWD
Myntra launches Gen-Z focused immersive fashion app-in-app experience - FWD
In Marketing
Tata Communications acquires The Switch Enterprises for Rs 486.3 crore
Tata Communications acquires The Switch Enterprises for Rs 486.3 crore
In Digital
IPL Fan Parks a nation-wide hit, says JioCinema
IPL Fan Parks a nation-wide hit, says JioCinema
In Digital
News18 India ‘Open Mic Uttarakhand’ conclave celebrates state’s spirit
News18 India ‘Open Mic Uttarakhand’ conclave celebrates state’s spirit
In Television
Vice preparing to file for bankruptcy, seeking a buyer: Reports
Vice preparing to file for bankruptcy, seeking a buyer: Reports
In Digital
Luminous Power’s former CMO Ruchika Gupta starts marketing advisory service with K&A Golf
Luminous Power’s former CMO Ruchika Gupta starts marketing advisory service with K&A Golf
In Marketing
Creative agencies rake in 20-30% additional revenue during IPL 2023
Creative agencies rake in 20-30% additional revenue during IPL 2023
In Advertising
Domino’s Pizza calls a creative pitch
Domino’s Pizza calls a creative pitch
In Advertising
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
In Marketing
Twitter to soon allow media publishers to charge users on a per article basis
Twitter to soon allow media publishers to charge users on a per article basis
In Digital
Crayons Advertising aims to tap international ad markets through tie-ups and acquisitions
Crayons Advertising aims to tap international ad markets through tie-ups and acquisitions
In Advertising
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
In Advertising
Pogo launches summer campaign to celebrate Chhota Bheem’s 15th anniversary
Pogo launches summer campaign to celebrate Chhota Bheem’s 15th anniversary
In Television
YiPPee! Noodles’ new TVC encourages consumers to be fun and playful
YiPPee! Noodles’ new TVC encourages consumers to be fun and playful
In Ad Craft
Amazon’s advertising services sales surge 21% YoY to $9,509 million in Q1
Amazon’s advertising services sales surge 21% YoY to $9,509 million in Q1
In Marketing