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DD Freedish is creating a problem for MSOs and DTH players: TRAI chairman PD Vaghela
What will be the game-changing revenue strategy for OTT industry?
Venacava creates brand identity and logo for AI-powered chatbot ‘Flyfish’
Costa Coffee refreshes its brand positioning, encourages consumers to express themselves through ‘YouxCosta’ campaign
Yardley London launches new campaign on daily wear perfumes featuring actor Kriti Sanon
Top advertisers seek incremental viewership as news channels plan ad rate hike
TRAI issues recommendations for ease of doing business for telecom and broadcast sector
One billion new online shoppers will enter markets in next decade across eight countries, including India: Accenture study
Sports and entertainment company Smaaash appoints Avanish Agarwal as Consulting Chief Marketing Officer
Zee5 Global becomes official OTT presenting partner for London’s ‘Eid in the Square’ event
Myntra launches Gen-Z focused immersive fashion app-in-app experience - FWD
Tata Communications acquires The Switch Enterprises for Rs 486.3 crore
In Digital
IPL Fan Parks a nation-wide hit, says JioCinema
In Digital
News18 India ‘Open Mic Uttarakhand’ conclave celebrates state’s spirit
Vice preparing to file for bankruptcy, seeking a buyer: Reports
In Digital
Luminous Power’s former CMO Ruchika Gupta starts marketing advisory service with K&A Golf
Creative agencies rake in 20-30% additional revenue during IPL 2023
Domino’s Pizza calls a creative pitch
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Twitter to soon allow media publishers to charge users on a per article basis
In Digital
Crayons Advertising aims to tap international ad markets through tie-ups and acquisitions
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
Pogo launches summer campaign to celebrate Chhota Bheem’s 15th anniversary
YiPPee! Noodles’ new TVC encourages consumers to be fun and playful
Amazon’s advertising services sales surge 21% YoY to $9,509 million in Q1