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Casting children in ads can increase ‘cuteness value’ of a product
Casting children in ads can increase ‘cuteness value’ of a product
In Advertising
Joyville showcases ‘Unboxed Living’, where ‘families live to grow’
Joyville showcases ‘Unboxed Living’, where ‘families live to grow’
In Ad Craft
Ather Energy appoints FoxyMoron Bengaluru
Ather Energy appoints FoxyMoron Bengaluru
In Advertising
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
In Television
Sony Pictures Networks India announces digital initiatives for UEFA EURO 2016
Sony Pictures Networks India announces digital initiatives for UEFA EURO 2016
In Digital
‘Tayaari jeet ki’ with Bournvita’s ‘Subah ka Biscuit’
‘Tayaari jeet ki’ with Bournvita’s ‘Subah ka Biscuit’
In Ad Craft
Motivator appoints Upali Nag as National Head- Insights and Innovation
Motivator appoints Upali Nag as National Head- Insights and Innovation
In Advertising
Edelman Edge to help companies market better
Edelman Edge to help companies market better
In Marketing
Resultrix co-founder Shibu Shivanandan sets up PivotRoots
Resultrix co-founder Shibu Shivanandan sets up PivotRoots
In Digital
Manchester United remains world’s most valuable football brand
Manchester United remains world’s most valuable football brand
In Marketing
Surf Excel goes a step further, inspires kids to be #ReadyForLife
Surf Excel goes a step further, inspires kids to be #ReadyForLife
In Ad Craft
“Risk equals gains,” says Raj Nayak of Colors at the launch of Kawach
“Risk equals gains,” says Raj Nayak of Colors at the launch of Kawach
In Television
ESPN India and Twitter launch #TwitterPostbox
ESPN India and Twitter launch #TwitterPostbox
In Digital
MindShift Interactive wins digital mandate for Clarins India
MindShift Interactive wins digital mandate for Clarins India
In Digital
Umang Bedi to join Facebook as Managing Director
Umang Bedi to join Facebook as Managing Director
In Digital
Kinetic announces changes in key leadership roles
Kinetic announces changes in key leadership roles
In Advertising
AdStand: Hero and the Outlaw
AdStand: Hero and the Outlaw
In Guest Times
“We focus on the right kind of merchandise, high velocity of design changes and innovations,” says Pushkar Jain, CMO, Bluestone
“We focus on the right kind of merchandise, high velocity of design changes and innovations,” says Pushkar Jain, CMO, Bluestone
In Digital
News channels continue to gain during swearing-in ceremonies
News channels continue to gain during swearing-in ceremonies
In Television
Ogilvy & Mather sweeps Kyoorius Creative awards
Ogilvy & Mather sweeps Kyoorius Creative awards
In Advertising
Jewellery brand Bluestone calls for creative pitch
Jewellery brand Bluestone calls for creative pitch
In Advertising
R Balki on D&AD Impact jury
R Balki on D&AD Impact jury
In Advertising
ESPN’s comes up with a site and app for India
ESPN’s comes up with a site and app for India
In Digital
Supernatural strategy: Can Kawach do a Naagin on Colors?
Supernatural strategy: Can Kawach do a Naagin on Colors?
In Television
Delhi can now laugh out loud with Radio City’s ‘Joke Studio’
Delhi can now laugh out loud with Radio City’s ‘Joke Studio’
In Radio