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Casting children in ads can increase ‘cuteness value’ of a product
Joyville showcases ‘Unboxed Living’, where ‘families live to grow’
Ather Energy appoints FoxyMoron Bengaluru
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
Sony Pictures Networks India announces digital initiatives for UEFA EURO 2016
In Digital
‘Tayaari jeet ki’ with Bournvita’s ‘Subah ka Biscuit’
Motivator appoints Upali Nag as National Head- Insights and Innovation
Edelman Edge to help companies market better
Resultrix co-founder Shibu Shivanandan sets up PivotRoots
In Digital
Manchester United remains world’s most valuable football brand
Surf Excel goes a step further, inspires kids to be #ReadyForLife
“Risk equals gains,” says Raj Nayak of Colors at the launch of Kawach
ESPN India and Twitter launch #TwitterPostbox
In Digital
MindShift Interactive wins digital mandate for Clarins India
In Digital
Umang Bedi to join Facebook as Managing Director
In Digital
Kinetic announces changes in key leadership roles
AdStand: Hero and the Outlaw
“We focus on the right kind of merchandise, high velocity of design changes and innovations,” says Pushkar Jain, CMO, Bluestone
In Digital
News channels continue to gain during swearing-in ceremonies
Ogilvy & Mather sweeps Kyoorius Creative awards
Jewellery brand Bluestone calls for creative pitch
R Balki on D&AD Impact jury
ESPN’s comes up with a site and app for India
In Digital
Supernatural strategy: Can Kawach do a Naagin on Colors?
Delhi can now laugh out loud with Radio City’s ‘Joke Studio’
In Radio