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Donear Industries to increase its ad spend by 30% in 2021
Five jury members from India at The One Show 2021
We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
Outdoor may see double-digit growth in 2021, expect industry leaders
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
Soumitra Karnik quits Dentsu International as CCO
TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
News18 Network, Byju’s announce the launch of ‘Young Genius’ with an anthem
BTL activations, offline activities will be big in 2021 but focus will stay on digital: Sunil Nayak of Reliance Jewels
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
Cantabil Retail to put ad monies on digital for 2021, cuts budgets for cinema, print
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
Disruption likely in celebrity-driven ad model; purpose and content-led marketing to gain prominence, says Amitabh Pande of Ikea India
Digital ad spend will grow in 2021 but print and outdoor to remain impacted, predicts S Prasanna Rai of Wipro Consumer Care
In Digital
ABP News all set to ring in 2021 with a myriad of shows
2021 may see rise of David syndrome as established brands will face a threat from rank outsiders: Anil Nair of VMLY&R India
News18 India to mark year-end with a special programme ‘2021 Shubh Mangal Sawdhaan’
AI and machine learning to drive digital advertising growth in 2021, predicts Amlan Pati of realme India
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
What if 2021 is a bigger disaster?
Admire brands for taking a stand: Subhash Kamath of BBH & Publicis Worldwide, India
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
Back on track after a tough year, Infectious Advertising to boost digital and content capabilities in 2021