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Nickelodeon’s 13th homegrown IP ‘Kanha – Morpankh Samraat’ to go live on Sonic
Zepto’s ‘Nahi Milega’ campaign shows audience the harsh realities, promises unlimited free deliveries
Noise partners with WPL 2023 as associate sponsor; launches ad film with Taapsee Pannu
Nickelodeon all set to return with new edition of Kids’ Choice Awards
ShareChat partners with Star Bharat to host ‘Shaadi ke Side Effects’ sessions
In Digital
Zee Biskope gives fans an opportunity to meet Bhojiwood teen stars through ‘Biskope Milayi Jodi’
Noise onboards Virat Kohli as its new brand ambassador
Pizza Hut’s ‘Shut Up and Take My Money’ campaign aims to promote its new Flavour Fun range
Digital news platform CNBCTV18 launches new interactive features for on-the-go audience
In Digital
Indians don’t look for the cheapest but the best value products, as per SUGAR’s Kaushik Mukherjee
Zing creates a rap song for its Gen Z audience on International Youth Day
Zing announces ‘Hallyu Time’, releases a line-up of Korean fiction shows in Hindi for its young audience
One Take Media brings the animated series ‘Bablu Dablu Cubs’ to India
CaratLane launches ‘First Salary’ digital campaign
In Digital
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
Seagram’s 100 Pipers launches 13 NFTs on Earth Day; pledges to plant a million trees
CNBC-TV18’s Live virtual event “Ready Steady Grow” to be held on March 17 on Twitter Spaces
YME cluster’s new content slate expected to generate about a third of our existing revenue: Anshul Ailawadi of Viacom18
Mondelez takes a couple in the Metaverse for a Valentine’s dinner date
In Digital
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
The kids category continues to be under indexed, says Nina Elavia Jaipuria of Viacom18
Sony Yay! to bring a comedy show for kids ‘Ding Dong Bell, Masti ka Khel’
Epic On adds children safety feature on its platform
Sony Yay! takes kids to the animated world of Taarak Mehta Kka Chhota Chashmah
Why esports still to become a preferred destination for brands
In Digital