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Wavemaker India releases white paper ‘Demystify Customer Data Platform’
Ethical boundaries for usage of generative AI is key to brand success: Experts
WARC releases white paper to help marketers supercharge brand growth
BARC has failed to address concerns of news genre, says Zee Media on its exit from ratings
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Direct-to-mobile broadcasting to enable convergence between broadcasting and 5G
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
Facebook & Instagram the most popular apps utilised by advertisers in 2021: SocialPeta
In Digital
Zirca’s latest whitepaper throws light on relevance of ‘mindset-based communication for Facebook campaigns’
In Digital
Nearly 80% of companies will implement conversational customer engagement to improve customer experience: IDC research
Mirchi’s ‘Proudly Local’ campaign aims to create awareness about India’s linguistic diversity
In Radio
Isobar India launches white paper on the new touch-starved world
Can paywalls save newspapers?
In Print
HDFC Bank will spend heavily on digital, go slow on TV
Times Network launches India Revival Mission, a campaign aimed to revive India’s economy from Covid-19 impact
Cannes Lions and Warc release The Effectiveness Code, a white paper to address ‘crisis in creativity’
WARC’s Marketer's Toolkit 2020 outlines priorities, investment intentions, challenges for brands in the year ahead
Storytelling in seconds can lead to consumer behavioural change: Facebook’s Sandeep Bhushan
In Digital
MMA, Facebook launch creative playbook on short-form mobile video strategy
WARC report reveals insights from Cannes Creative Effectiveness Lions 2019
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
Isobar’s white paper shares opportunities of SPAs in driving experience-led transformation
WhatsApp reminds users to 'Share Joy, Not Rumours' with second leg of campaign
Second screen interactivity opens up opportunities for broadcasters and advertisers
In Digital