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Search Results for 'white paper'

: Wavemaker India releases white paper ‘Demystify Customer Data Platform’
In Advertising

: Ethical boundaries for usage of generative AI is key to brand success: Experts
In Advertising

: WARC releases white paper to help marketers supercharge brand growth
In Marketing

: BARC has failed to address concerns of news genre, says Zee Media on its exit from ratings
In Television

: Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
In Marketing

: Direct-to-mobile broadcasting to enable convergence between broadcasting and 5G
In Television

: 1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
In Marketing

: The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
In Advertising

: Facebook & Instagram the most popular apps utilised by advertisers in 2021: SocialPeta
In Digital

: Zirca’s latest whitepaper throws light on relevance of ‘mindset-based communication for Facebook campaigns’
In Digital

: Nearly 80% of companies will implement conversational customer engagement to improve customer experience: IDC research
In Marketing

: Mirchi’s ‘Proudly Local’ campaign aims to create awareness about India’s linguistic diversity
In Radio

: Isobar India launches white paper on the new touch-starved world
In Advertising

: Can paywalls save newspapers?
In Print

: HDFC Bank will spend heavily on digital, go slow on TV
In Marketing

: Times Network launches India Revival Mission, a campaign aimed to revive India’s economy from Covid-19 impact
In Television

: Cannes Lions and Warc release The Effectiveness Code, a white paper to address ‘crisis in creativity’
In Advertising

: WARC’s Marketer's Toolkit 2020 outlines priorities, investment intentions, challenges for brands in the year ahead
In Marketing

: Storytelling in seconds can lead to consumer behavioural change: Facebook’s Sandeep Bhushan
In Digital

: MMA, Facebook launch creative playbook on short-form mobile video strategy
In Advertising

: WARC report reveals insights from Cannes Creative Effectiveness Lions 2019
In Advertising

: WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
In Advertising

: Isobar’s white paper shares opportunities of SPAs in driving experience-led transformation
In Advertising

: WhatsApp reminds users to 'Share Joy, Not Rumours' with second leg of campaign
In Ad Craft

: Second screen interactivity opens up opportunities for broadcasters and advertisers
In Digital

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