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News Flash: Zenith India appoints Trishul Bhumkar as Managing Partner
Talkwalker and Khoros partner to deliver seamless social media management and listening services for brands
Chimp&z Inc bags creative and digital mandate for Tata Steel Foundation
Bharat Media Group wins Skyfoam Mattresses’ media mandate
Reputation crisis: What can get edtech brands out of the woods
TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
Pre-buzz campaigns might be the new normal, but do they deliver?
Jagran Play announces upcoming Call of Duty Esports Tournament
In Digital
Celebrities turning investors for new-age brands: The pros, the cons, and is the trend long-lasting?
Reality TV shows to attract surreal attention from brands this festive season
Watergen appoints Ruchin Khanduja as Chief Marketing Officer in India
Dentsu Creative partners with TVS and BMC to make Mumbai roads safer during Monsoons
Axis Bank reinforces commitment to its customers through ‘Dil Se Open – Aapke Liye’ campaign
Bharat Media Group becomes agency on record for Super4
Jagran New Media launches content-to-commerce initiative ‘Top Deals’ on all Jagran Digital platforms
In Digital
The Sleep Company takes a dig at memory foam mattresses in a campaign featuring Anil Kapoor
After two dull years, news broadcasters hopeful of a bumper festive season in 2022
Sporting events during festive season to throw adex out of the park
Windows Defender about to spice things up with AI
IPL digital rights loss forces Walt Disney to revise Hotstar subscribers guidance to 80 million by 2024
In OTT
Bright Brain bags Mentoria’s digital marketing mandate
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
Google Ad Manager’s new feature ensures higher transparency for ad buyers and publishers
In Digital
Zee Brand Works to offer brands and marketers an enhanced and direct access to the right audience
Lifestyle brands to spend more on advertising as they aim for 2x sales during the upcoming festive season