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Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
AU Bank retracts its ‘Badlav humse hai’ ad after social media backlash
Netizens heavily troll Fire Boltt’s print ad
Ferns N Petals’ first TVC ‘Emotions Gift Wrapped’ features Anil Kapoor & Janhvi Kapoor
Arré unveils women-first audio app ‘Project Voice’
In Digital
After Meesho, EaseMyTrip allegedly attacked by paid trolls
Will Twitter be an advertiser friendly platform under Elon Musk?
Facing backlash for endorsing Vimal Elaichi, Akshay Kumar apologises
Akshay Kumar draws flak on social media for joining Vimal’s “Zubaan Kesari” league alongside Shahrukh Khan & Ajay Devgn
At 40-50% YoY growth, hoping to touch Rs 1,000 crore revenue in two-three years: Rahul Gandhi of iD Fresh Food
Breaking the time barrier: How will Quick Commerce work?
We are cautious and judicious in our messaging and not hurt any sentiments, says Kanwalpreet Walia of Titan
Voice and AI are going to be a big thing in the years ahead, says Anil Nair of VMLY&R
Publishers to get fair share in revenue from social media platforms, says IT Minister Ashwini Vaishnaw
In Digital
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Skore’s ‘Get Naughtier’ campaign highlights its diverse product portfolio
Do brands really lose customer affinity because of selective social media outrage?
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
In-depth: Do brands succumb to trolling too early?
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
In Digital
Cadbury Dairy Milk urges Gen Z to take a stand against cyber bullying
Religion in advertising: A double-edged sword or smart move?
Newspapers hope print medium’s credibility will draw advertisers
In Print