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Ventes Avenues launches AdTech platforms - Attrimob and Apptomizer
70% of firms increasing their programmatic activity from 2021 in Japan and Asia-Pacific region: OpenX and ExchangeWire Research
Colors’ Galaxy of Dancing Stars #JDJ10 campaign creates a buzz on social media
Flipkart launches new feature to provide customers domestic and international hotel booking services
Meta launches No-Cost EMIs for advertisers in India
In Digital
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
How marketers can navigate advertising in a privacy-first world
In Digital
Google collects the most user data of the top five major tech players: Reports
In Digital
With bottom lines stretched organisations are focusing on putting data to work to drive profitability: Salesforce report
Cord-cutting rattles broadcast industry
Cookie-less future: What other alternatives do advertisers have
In Digital
Google postpones decision to phase out third-party cookies till second half of 2024
In Digital
Jersey sponsor Byju's allegedly owes Rs 86.21 crore to BCCI, Paytm wants to exit as title sponsor
Maruti to spend 15% of its annual innovation budget on Metaverse showrooms, says Executive Director Shashank Shrivastava
In Digital
AnyMind Group launches D2C and publisher tech offerings in India
Google’s Sapna Chadha & HUFT’s Rashi Narang urge aspiring women leaders to never lose confidence
Social media firms want personal liability exemption for compliance officers
In Digital
Google, Meta and Twitter report action taken against objectionable content as MeitY plans to tighten its reins
In Digital
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
In Digital
Brands and agencies struggle to build privacy compliant culture: InMobi Report
Why marketers in India must harness alternative app stores to tap greater audiences
Over 90% of consumers prefer brands which are reducing food waste: Capgemini Research Institute report
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Marketers are increasingly relying on Commerce media: Criteo