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: Goafest 2023: Data is a double-edged sword, say marketing professionals
In Goafest 2023

: Google introduces new natural-language conversational experience within Google Ads
In Advertising

: How’s Goafest gearing up to woo adland professionals in 2023
In Goafest 2023

: Swaarm’s Advanced Privacy Suite aims to help users navigate privacy changes
In Digital

: Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
In Guest Times

: Amazon’s ad business alone is worth more than global print ad market: Warc report
In Advertising

: Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
In Advertising

: Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital

: How brands can market efficiently in a data privacy-conscious world
In Marketing

: Will Predictive Analytics disrupt marketing in 2023?
In Guest Times

: Taboola and Yahoo announce partnership for the next 30 years
In Digital

: HT Media launches first-party audience targeting solution - HT One Audience
In Digital

: How HT Media is utilising first-party data to help its advertisers
In Digital

: AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital

: Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
In Marketing

: How will Google’s bid to give personalisation power to users through My Ad Center impact the advertisers?
In Digital

: YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
In Advertising

: How marketers can navigate advertising in a privacy-first world
In Digital

: With bottom lines stretched organisations are focusing on putting data to work to drive profitability: Salesforce report
In Marketing

: Cookie-less future: What other alternatives do advertisers have
In Digital

: Google postpones decision to phase out third-party cookies till second half of 2024
In Digital

: Brands and agencies struggle to build privacy compliant culture: InMobi Report
In Marketing

: Marketers are increasingly relying on Commerce media: Criteo
In Marketing

: How first-party data is a valuable asset that organisations should invest in and what does the future hold?
In Digital

: Samsung Ads India enhances first-party data capabilities with ACR enablement
In Television

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