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Search Results for
'targeting'
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
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In-depth
Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
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Ad Craft
Tata Play Binge partners with Comviva to accelerate its digital content
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OTT
Advertisers can no more target teens basis gender on Meta platforms
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Digital
HT Media launches first-party audience targeting solution - HT One Audience
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Digital
SuperBottoms enters offline retail with first kiosk in Mumbai
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Marketing
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
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Marketing
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
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Marketing
Globale Media launches programmatic self-serve cloud-based platform GMX
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Advertising
Parle Agro’s new campaign introduces the ‘Smoodh Hazelnut Chocolate’
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Advertising
Streaming platform DistroTV adds 120 new channels
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Digital
Government issues detailed guidelines on ads targeting children
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Advertising
Bayer Canesten’s first campaign questions usage of talcum powder for treating skin fungal infections
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Ad Craft
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
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Marketing
Advertisers question relevance of audience coming through landing pages
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Television
upGrad deploys gender & interest-based micro-targeting in new campaign
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Digital
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
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Advertising
udChalo moves Delhi HC against EaseMyTrip & other online travel companies
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Marketing
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
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OTT
Political parties increase spending on Facebook ahead of Assembly elections
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Digital
Zee Group launches four digital regional news channels targeting the south Indian market
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Digital
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
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In-depth
Sequoia and Lightspeed invest in $ 6 million seed round for IndiGG
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Digital
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
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Digital
Angel One launches Smart Sauda 2.0 campaign targeting new-age investors
In
Advertising
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