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India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
Tata Play Binge partners with Comviva to accelerate its digital content
In OTT
Advertisers can no more target teens basis gender on Meta platforms
In Digital
HT Media launches first-party audience targeting solution - HT One Audience
In Digital
SuperBottoms enters offline retail with first kiosk in Mumbai
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
Globale Media launches programmatic self-serve cloud-based platform GMX
Parle Agro’s new campaign introduces the ‘Smoodh Hazelnut Chocolate’
Streaming platform DistroTV adds 120 new channels
In Digital
Government issues detailed guidelines on ads targeting children
Bayer Canesten’s first campaign questions usage of talcum powder for treating skin fungal infections
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
Advertisers question relevance of audience coming through landing pages
upGrad deploys gender & interest-based micro-targeting in new campaign
In Digital
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
udChalo moves Delhi HC against EaseMyTrip & other online travel companies
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
In OTT
Political parties increase spending on Facebook ahead of Assembly elections
In Digital
Zee Group launches four digital regional news channels targeting the south Indian market
In Digital
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
Sequoia and Lightspeed invest in $ 6 million seed round for IndiGG
In Digital
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
In Digital
Angel One launches Smart Sauda 2.0 campaign targeting new-age investors