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India wins two Silver as WARC Awards for Effectiveness 2023 announces the first winners
VMLY&R and Unipads launch ‘Tea Cycle’ to break taboos surrounding menstruation
India gets 11 shortlists at WARC Awards for Effectiveness 2023
HerZindagi and OnlyMyHealth celebrate ‘Period Party’ to mark Menstrual Hygiene Day
In Digital
Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
Amitabh Bachchan features in Muthoot Finance’s ‘Kholiye Khushiyon Ki Tijori!’ campaign
Viacom18 and MTV Staying Alive Foundation reunite for Season 2 of MTV Nishedh
India wins 3 Gold, 2 Silver and 3 Finalist trophies at New York Festivals Advertising Awards 2022
Radhika Apte features in Rio Pad’s ‘Rio Listens’ campaign
Kotex announces its relaunch in India with ‘I own the night, I am the Change’ campaign
‘Mushkil Din’ or are we ready to say ‘Periods’ openly?
Customer satisfaction dips for Indian brands in the CX journey: X Index Report 2022 by Havas CX
Digital leg of Friends Adult dry pants’ ‘Azadi Mubarak’ campaign kicks-off
The Womb only Indian agency to win two Gold APAC Effies this year
Sirona Hygiene bets on print to spark conversations in menstrual hygiene industry
In Print
Whisper and Network 18 to host a telethon on ‘period’ as part of its ‘Period of Pride - Ek Swach Soch’ campaign
Sanfe signs Radhika Apte as brand ambassador
adidas announces Mirabai Chanu as the face of ‘Stay In Play’ campaign
Zee5 to premiere social comedy ‘Helmet’ on September 3
Women are highly stereotyped in Indian ads, says report
Adult diaper brand Friends talks about the risk elders face in attempting to use toilet at night
Cannes Lions 2021 Live: Creativity is sensitivity in a world where no one is listening: Josy Paul
Pee Safe makes foray into female condoms category
To foster gender diversity and women leadership, Havas Group India launches ‘Women Who Inspire’ initiative
Viacom18 and MTV Staying Alive Foundation launch MTV Nishedh Alone Together