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MRSI honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement Awards
Only 2.5 sources of information influence a consumer’s brand decision: Merkle 2024 Customer Experience Imperatives report
In Digital
67% of consumers experienced subscription trap: LocalCircles survey
In Digital
54% choose YouTube as primary source for info on Ram Temple inauguration: iCubesWire survey
In Digital
Lay-offs and rising inflation top concerns for Indians: Kantar survey
77% of Indians still earn less than Rs 35,000 per month: Money9’s Personal Finance Pulse survey
Sales Reps. of HUL top choice among Kiranas in 2023: Survey
81% of users engage with audio content daily: Pocket FM survey
In Radio
Cisco survey reveals 85% of Indians likely to increase app usage
In Digital
31% prefer TV, 22% opt for mobiles in ICC World Cup 2023 viewership: Survey
61% of marketers expect business to be better in 2024: Report
36% of Indian consumers to increase spending across categories in next 6 months: BCG survey
Manorama News VMR Survey provides election insights for five major states
Rishabh Pant promotes term insurance and regular savings in new HDFC Life campaign
Most recalled brands during World Cup 2023: Oppo, Thums Up, MRF, Havells, Dream11 get top spots
66% ready to spend 50-75% more as Diwali outshines inflation concerns: Survey
Only 11% global brands believe their current agency model is fit for future needs: Survey
70% B2B marketers increased marketing budgets in last 3 years, mainly in data & tech: EssenceMediacom
34% stay updated on festive offers via social media ads, 32% by word of mouth: Survey
85% consumers do not favour brands advertising on news platforms spreading misinformation: IAS
In Digital
72% of marketers say GenAI saves at least 2-3 hours/week of their teams: Canva survey
70% of consumers ready to spend more this Diwali: Survey
69% CMOs agree brands have forgotten how to sell owing to too much focus on purpose: Dentsu survey
47% intend to watch 2023 World Cup on TV, 27% on digital: Axis My India
Paytm Ads launches ‘India's Festive Wallet Outlook 2023’ report