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CNBC-TV18 launches sub-brand “Next Gen” aimed at Gen Z audience
Kurkure Playz’s second TVC introduces its latest flavour
Kurkure’s ‘Halke Mein Lo’ TVC introduces its new sub-brand ‘Kurkure Playz’
Yardley launches commercial to introduce its new range of Floral Essence Shower Gels
Redmi India & The Great Khali come together for #DeshkeSmartphone campaign
PaperBoat names The Script Room as its creative agency
Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium
Domina by Pee Safe hands awards its digital and social media duties to Meraqi Digital
In Digital
Redmi India names Sonu Sood as its brand ambassador for Redmi 9 Power
ITC’s Sunfeast Caker unveils first pan-India TVC campaign ‘Paet ko do kuch great’
Tanishq to spend big on print and digital to promote wedding jewellery brand Rivaah
ITC’s Sunfeast expands to cakes category, launches Sunfeast Caker
Micromax announces new sub-brand ‘in’ to realise vision of Aatmanirbhar Bharat
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
In Digital
Xiaomi India announces open sale for Redmi K20 series smartphone
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
In Radio
Baggit plans aggressive digital marketing push to ensure double-digit growth, to launch stores in tier III and IV towns
Publicis India to manage creative duties of Dr. Oetker India
In-depth: Men’s grooming category and the potential it holds
In-depth: Are brand mascots a dying trend?
Mondelez India gunning for double-digit annual growth
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Max Fashion aims to be a Rs 5,000-crore brand in three years
Ad Stand: What if we changed the roles?
North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India