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YouGov, Snap Inc joint study finds four out of five digital users in India consider Snapchat as their fun, happy place
YouGov, Snap Inc joint study finds four out of five digital users in India consider Snapchat as their fun, happy place
In Digital
Strong client-agency relationship has direct correlation to output of effective work: Aprais & WARC study
Strong client-agency relationship has direct correlation to output of effective work: Aprais & WARC study
In Advertising
77% of Indian shoppers are transacting more online now, compared to 57% globally: Criteo
77% of Indian shoppers are transacting more online now, compared to 57% globally: Criteo
In Marketing
Edelweiss General Insurance rebrands to Zuno General Insurance
Edelweiss General Insurance rebrands to Zuno General Insurance
In Marketing
80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
In Television
1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report
1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report
In Marketing
Three out of four LGBTQ+ people think brands should do more to support LGBTQ+ community outside Pride month: WPP study
Three out of four LGBTQ+ people think brands should do more to support LGBTQ+ community outside Pride month: WPP study
In Marketing
Study reveals in-view ads yield triple return compared to not-in-view-placements
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study
Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study
In Digital
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
In Marketing
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
In Marketing
TRAI release draft regulations to curb online piracy
TRAI release draft regulations to curb online piracy
In Television
SoCheers to provide digital and creative solutions for Indian government’s ‘Study In India’ program
SoCheers to provide digital and creative solutions for Indian government’s ‘Study In India’ program
In Advertising
Up to 400% of fake websites in Real estate industry leading to ‘unsafe' digital ecosystem: mFilterIt study
Up to 400% of fake websites in Real estate industry leading to ‘unsafe' digital ecosystem: mFilterIt study
In Marketing
Grey Group’s brand film for IDP presents it as an ideal partner for every student seeking to study abroad
Grey Group’s brand film for IDP presents it as an ideal partner for every student seeking to study abroad
In Advertising
92% people seek out comments about brands, products, or services on social media: Publicis Media and Twitter study
92% people seek out comments about brands, products, or services on social media: Publicis Media and Twitter study
In Digital
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
In Advertising
News18 Bangla hosts inaugural edition of educational Conclave ‘Sikkhai Sampad - Let's study in Bengal’ in Haldia
News18 Bangla hosts inaugural edition of educational Conclave ‘Sikkhai Sampad - Let's study in Bengal’ in Haldia
In Television
Majority of consumers said 57% of their spend is online: Wunderman Thompson Commerce’s Future Shopper Report 2022
Majority of consumers said 57% of their spend is online: Wunderman Thompson Commerce’s Future Shopper Report 2022
In Marketing
Comfy sanitary pads urges women to unveil #ThePowerToBeYou through its campaign featuring Shraddha Kapoor
Comfy sanitary pads urges women to unveil #ThePowerToBeYou through its campaign featuring Shraddha Kapoor
In Advertising
Two in three APAC consumers say they will stop purchasing from brands that breach their trust: Adobe study
Two in three APAC consumers say they will stop purchasing from brands that breach their trust: Adobe study
In Marketing
mFilterIt releases study on digital frauds in travel industry
mFilterIt releases study on digital frauds in travel industry
In Marketing
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
In Marketing
41% of consumers in India say it is acceptable to share their streaming service login details: YouGov study
41% of consumers in India say it is acceptable to share their streaming service login details: YouGov study
In OTT