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YouGov, Snap Inc joint study finds four out of five digital users in India consider Snapchat as their fun, happy place
In Digital
Strong client-agency relationship has direct correlation to output of effective work: Aprais & WARC study
77% of Indian shoppers are transacting more online now, compared to 57% globally: Criteo
Edelweiss General Insurance rebrands to Zuno General Insurance
80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report
Three out of four LGBTQ+ people think brands should do more to support LGBTQ+ community outside Pride month: WPP study
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study
In Digital
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
TRAI release draft regulations to curb online piracy
SoCheers to provide digital and creative solutions for Indian government’s ‘Study In India’ program
Up to 400% of fake websites in Real estate industry leading to ‘unsafe' digital ecosystem: mFilterIt study
Grey Group’s brand film for IDP presents it as an ideal partner for every student seeking to study abroad
92% people seek out comments about brands, products, or services on social media: Publicis Media and Twitter study
In Digital
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
News18 Bangla hosts inaugural edition of educational Conclave ‘Sikkhai Sampad - Let's study in Bengal’ in Haldia
Majority of consumers said 57% of their spend is online: Wunderman Thompson Commerce’s Future Shopper Report 2022
Comfy sanitary pads urges women to unveil #ThePowerToBeYou through its campaign featuring Shraddha Kapoor
Two in three APAC consumers say they will stop purchasing from brands that breach their trust: Adobe study
mFilterIt releases study on digital frauds in travel industry
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
41% of consumers in India say it is acceptable to share their streaming service login details: YouGov study