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: FILA ropes in Hailey Bieber as new global brand ambassador
In Marketing

: Asics aims to increase its brand awareness multifold through its association with Shraddha Kapoor
In Marketing

: ASICS ropes in Shraddha Kapoor as new brand ambassador for Indian market
In Marketing

: Deepika Padukone drops adidas’ new Z.N.E. collection
In Ad Craft

: FILA’s latest campaign marks the 50th anniversary of its debut in the world of sports
In Ad Craft

: adidas to be the official kit sponsor for Indian cricket team till March 2028
In Marketing

: Abhishek Ganguly moves on from Puma to start his own sportswear venture
In Marketing

: How to achieve effective brand communication through WhatsApp business messaging
In Guest Times

: Actor Suniel Shetty launches exclusive men’s jewellery brand – ‘MetaMan’
In Marketing

: Upsilon’s “Own Your Story” campaign announces its launch in the Indian perfume market
In Ad Craft

: adidas breaks off its nine-year long partnership with rapper Kanye West, a.k.a Ye
In Marketing

: In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
In In-depth

: Under Armour finds their Indian brand ambassador in Olympic champion Neeraj Chopra
In Marketing

: Adidas becomes official footwear partner for Indian Commonwealth Games 2022 contingent
In Marketing

: Puma & Virat Kohli come together to launch the brand’s shopping app in India
In Marketing

: Timex Group India appoints Deepak Chhabra as Managing Director
In Marketing

: adidas partners with Indian Men’s Football Vice-Captain Sandesh Jhingan
In Marketing

: adidas Olympians Mirabai Chanu, Lovlina Borgohain and Simranjit come together to inspire Gen Z athletes
In Marketing

: adidas announces Mirabai Chanu as the face of ‘Stay In Play’ campaign
In Advertising

: adidas ‘Watch Us Move’ campaign celebrates freedom of movement of women
In Marketing

: Nykaa opens doors for men’s shopping with launch of Men’s Fashion category on its website and app
In Marketing

: adidas announces 5k Virtual Race in India to inspire runners to keep moving
In Marketing

: adidas to host #HomeTeamHero challenge in support of Covid-19 fund for WHO
In Marketing

: adidas employees lead the brand’s voice, inspire hope for a return to sport post-Covid19
In Ad Craft

: WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
In Marketing

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