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FILA ropes in Hailey Bieber as new global brand ambassador
Asics aims to increase its brand awareness multifold through its association with Shraddha Kapoor
ASICS ropes in Shraddha Kapoor as new brand ambassador for Indian market
Deepika Padukone drops adidas’ new Z.N.E. collection
FILA’s latest campaign marks the 50th anniversary of its debut in the world of sports
adidas to be the official kit sponsor for Indian cricket team till March 2028
Abhishek Ganguly moves on from Puma to start his own sportswear venture
How to achieve effective brand communication through WhatsApp business messaging
Actor Suniel Shetty launches exclusive men’s jewellery brand – ‘MetaMan’
Upsilon’s “Own Your Story” campaign announces its launch in the Indian perfume market
adidas breaks off its nine-year long partnership with rapper Kanye West, a.k.a Ye
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
Under Armour finds their Indian brand ambassador in Olympic champion Neeraj Chopra
Adidas becomes official footwear partner for Indian Commonwealth Games 2022 contingent
Puma & Virat Kohli come together to launch the brand’s shopping app in India
Timex Group India appoints Deepak Chhabra as Managing Director
adidas partners with Indian Men’s Football Vice-Captain Sandesh Jhingan
adidas Olympians Mirabai Chanu, Lovlina Borgohain and Simranjit come together to inspire Gen Z athletes
adidas announces Mirabai Chanu as the face of ‘Stay In Play’ campaign
adidas ‘Watch Us Move’ campaign celebrates freedom of movement of women
Nykaa opens doors for men’s shopping with launch of Men’s Fashion category on its website and app
adidas announces 5k Virtual Race in India to inspire runners to keep moving
adidas to host #HomeTeamHero challenge in support of Covid-19 fund for WHO
adidas employees lead the brand’s voice, inspire hope for a return to sport post-Covid19
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide