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E-retail platforms command 23% of digital adex to Rs 9,149 crore in 2023: dentsu
In Digital
Roposo ‘Feel the Vibe’ campaign blends shopatainment for Gen-Z
Gen AI and data analytics driving online retail momentum; social commerce here to stay: Experts
In Digital
Instagram ad revenue to reach $71bn in 2024: Report
Havas Media Network India launches whitepaper on evolving Indian e-commerce landscape
53% of consumers perceive ad targeting as intrusive: WARC
Brands and content creators think differently about Threads’ future
In Digital
‘Marketers should measure creativity, creatively, and longitudinally with regards to LTV’
Government and ASCI crack down on online advertising dark patterns
India International Brand Summit 2023 sees the convergence of brands, agencies and marketing leaders
D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
Publicis Commerce India appoints Anshul Garg as Managing Partner
Meesho lays off 15% workforce; 251 employees affected
759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report
In Digital
MIB approves Abhay Ojha's appointment as CEO of Zee Media
One billion new online shoppers will enter markets in next decade across eight countries, including India: Accenture study
Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
Search advertising, forecast to be worth $350.4 billion in 2023: WARC Global Advertising Trends: Search 3.0 report
Indian ConsumerTech has $250 billion+ in valuation and 40+ unicorns: BCG-Matrix Partners India report
Bobble AI launches conversational commerce offering – Super
In Digital
WPP and BigCommerce partner to strengthen global e-commerce offerings
We onboard celebrities who do justice to ad’s storytelling, beyond just looking at their stature: Sunder Balasubramanian of Myntra
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
India has 350 million users transacting online; set to double by 2030: Redseer report
In Digital