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Viacom18 Consumer Products launches new ‘Back to School’ collection
What’s the solution to real money gaming sector’s advertising woes?
Hair & Care’s new campaign featuring Rubal Shekhawat puts the focus on hair damage
Indian language news consumer shows increased propensity for online transactions: Kantar-Google report
In Digital
759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report
In Digital
IPL 2023: 42% drop in the number of advertisers on TV
SonyLiv and Applause Entertainment announce launch of new shows and subsequent seasons
In OTT
IndiaDotcom Digital launches 7+ digital channels on Samsung TV Plus
Zee Telugu to present new fiction show ‘Radhaku Neevera Pranam’
Criteo report highlights 10 trends that will alter Commerce Media landscape
Sony YAY! aims to become Party HQ to entertain kids this summer
Sony BBC Earth prepares special line-up of shows for Earth Day
With 31% rating growth, IPL on TV continues to reign supreme surpassing all benchmarks pre-pandemic
Rose Audio Visuals collaborates with former Colors’ Fiction Head Sonnal A Kakar
Sony Entertainment Television to launch new primetime shows – ‘Hum Rahein Na Rahein Hum’ and ‘Sapnon Ki Chhalaang’
Tata Play launches value-added service Telugu Classics
Ceat launches new campaign for two-wheeler product range with Harmanpreet Kaur
Fenesta’ 20th anniversary campaign film shows life is a circle
Zepto’s ‘Nahi Milega’ campaign shows audience the harsh realities, promises unlimited free deliveries
Infobip’s research reveals growing prevalence of conversational experiences for customer communications
Will OTT platforms weather the IPL storm with new shows or surrender?
In OTT
Cadbury Dairy Milk collaborates with NoBroker.com for another leg of generosity campaign
Brands partner with Zee Telugu for its on-ground engagement initiatives
Dangal TV’s four fiction shows to air seven days a week
Zee TV to air fiction shows throughout the week; announces two new dramas – ‘Lag Ja Gale and Maitree’