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Building brand awareness drives greater effectiveness in performance marketing: Study
Only 7% of marketing leaders feel they are fully equipped for success: New GfK CMO survey
Ipsos to demonstrate how ‘Creativity x Empathy’ puts the extra in the ordinary for brand success at Cannes Lions 2023
Goafest 2023: CEOs and creatives have too much distance between them, says Swiggy’s Rohit Kapoor
1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report
How gender portrayal in advertising evolved over the years
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Majority of B2B marketing leaders in India say B2B “creative confidence” is growing: LinkedIn
How Nestle and Fogg handled the pandemic differently
Corona lockdown: A perfect time for soulful branding and marketing
Warc Prize for Asian Strategy 2020: VMLY&R India’s Anil K Nair among jurors
DAN asks brands to avoid tactical campaigns capitalising on Covid-19
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
Kantar increases creative impact through artificial intelligence
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
Warc releases effective global social strategy trends of 2016
Prestige TVCs promote its Super Saver Offer
Interview: Tom Doctoroff, JWT, North Asia Area Director, Greater China CEO