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What is Advertising and Marketing sector expecting from Budget 2022?
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Reality check: How is print media recovering after the second Covid wave?
In Print
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
Marico Q1FY22 adspend up 27% YoY
Adex likely to increase two-fold over May-July on back of major sporting events
TV18’s Q1FY22 revenue recovers to pre-Covid level
How creative agencies are looking to rebound as second Covid wave ebbs
GroupM keeps India’s adex growth prediction above 20% in its global mid-year media forecast
Brands worried as second Covid wave hits consumer sentiment in rural areas
As unlock begins, auto sector hopes to bounce back soon; major advertising push likely in next quarter
How brand communication has evolved in the second Covid wave
Commentary: Why is the mainstream media shying away from taking PM Modi’s name over covid mayhem?
How agencies are helping employees and families affected by pandemic
Arm Worldwide strengthens people-first culture in trying times
In Digital
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Consumer durables upbeat about growth despite challenge posed by second Covid wave
BestMediaInfo extends entry deadline for Rising Star Awards
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat