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Yardley ups ad spends by 40% to re-launch deo product; hikes digital spends by 100%
Yardley ups ad spends by 40% to re-launch deo product; hikes digital spends by 100%
In Digital
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
In In-depth
Bisleri enters personal hygiene segment with the launch of hand purifiers, unveils campaign
Bisleri enters personal hygiene segment with the launch of hand purifiers, unveils campaign
In Ad Craft
Prabhat Khabar distributes 7 lakh face masks to its readers in Bihar, Jharkhand, Kolkata
Prabhat Khabar distributes 7 lakh face masks to its readers in Bihar, Jharkhand, Kolkata
In Print
As journalists get infected with Covid-19, newsrooms struggle to continue operations
As journalists get infected with Covid-19, newsrooms struggle to continue operations
In Television
Procter & Gamble pledges Rs 50 crore for vaccinating over 5 lakh Indian citizens in partnership with govt
Procter & Gamble pledges Rs 50 crore for vaccinating over 5 lakh Indian citizens in partnership with govt
In Marketing
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat
In Advertising
Budweiser 0.0 pays homage to Lionel Messi with a 360-degree campaign
Budweiser 0.0 pays homage to Lionel Messi with a 360-degree campaign
In Ad Craft
Sleepwell focuses on mattress hygiene in its ‘Healthy New Year’ campaign
Sleepwell focuses on mattress hygiene in its ‘Healthy New Year’ campaign
In Ad Craft
FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
In Marketing
ICICI Prudential Life Insurance unveils a campaign for its term insurance plan ‘ICICI Pru iProtect Smart’
ICICI Prudential Life Insurance unveils a campaign for its term insurance plan ‘ICICI Pru iProtect Smart’
In Ad Craft
Star Gold asks people to maintain safety norms in Bollywood-style public awareness campaign
Star Gold asks people to maintain safety norms in Bollywood-style public awareness campaign
In Ad Craft
News Nation plans content line-up under flagship property ‘Abki Baar Kiska Bihar’
News Nation plans content line-up under flagship property ‘Abki Baar Kiska Bihar’
In Television
Max Bupa triggers awareness around importance of health insurance in new spot
Max Bupa triggers awareness around importance of health insurance in new spot
In Ad Craft
Getting behind the scenes of working with celebrities for ad shoots during pandemic
Getting behind the scenes of working with celebrities for ad shoots during pandemic
In Advertising
BoroPlus signs Juhi Chawla as brand ambassador for its hygiene range
BoroPlus signs Juhi Chawla as brand ambassador for its hygiene range
In Marketing
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In In-depth
Duroflex puts safety first in its new campaign for Onam
Duroflex puts safety first in its new campaign for Onam
In Ad Craft
Marico Limited launches ‘Protect’ range of surface disinfectants, expands offering in safety and hygiene portfolio
Marico Limited launches ‘Protect’ range of surface disinfectants, expands offering in safety and hygiene portfolio
In Marketing
This is what you need to know about social media marketing during Covid-19
This is what you need to know about social media marketing during Covid-19
In Guest Times
Zee Tamil resumes shoots, to air fresh content from July 27
Zee Tamil resumes shoots, to air fresh content from July 27
In Television
Our hands that do so much deserve a little extra care, shows Himalaya Hand Cream TVC
Our hands that do so much deserve a little extra care, shows Himalaya Hand Cream TVC
In Ad Craft
Nykaa forays into home and travel care essentials
Nykaa forays into home and travel care essentials
In Marketing
Oyo pays tribute to the spirit of India as it gears up to move forward with hope and resilience
Oyo pays tribute to the spirit of India as it gears up to move forward with hope and resilience
In Ad Craft
Asian Paints launches first TVC of its hand and surface sanitiser Viroprotek
Asian Paints launches first TVC of its hand and surface sanitiser Viroprotek
In Ad Craft