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Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
Spikes Asia 2023: 121 entries from India shortlisted
Kotex’s new campaign encourages young women to #ChooseItAll for healthy period protection
Comfy sanitary pads urges women to unveil #ThePowerToBeYou through its campaign featuring Shraddha Kapoor
‘Mushkil Din’ or are we ready to say ‘Periods’ openly?
Abby 2022: Leo Burnett is Creative Agency of the Year; Famous Innovations wins its second Grand Prix
Abby 2022: Famous Innovations wins only Grand Prix on Day-2; FCB and Cheil win Specialist Agency of the Year titles
We expect viewership to be substantially high this time from previous seasons: Viacom18’s Anshul Ailawadi on Roadies
India bags 56 awards at Spikes Asia 2022
Spikes Asia 2022: 101 entries from India in shortlists
Lord’s Mark Industries partners with Radio Mirchi to promote good hygiene practices
In Radio
The Womb only Indian agency to win two Gold APAC Effies this year
Paree launches campaign featuring Janhvi Kapoor with its new range of sanitary pads
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
Pee Safe makes foray into female condoms category
Zing’s Pyaar Tune Kya Kiya touches 14 million hearts with #DearLove
Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene
ASCI upholds 257 complaints of misleading ads in June and July, 2020
Print, radio and TV are still essential for large-scale brands, says Manoj Gadgil of Johnson & Johnson
Pee Safe launches new range of personal and intimate hygiene products
Nobel Hygiene takes a raw and real approach with the launch campaign of Rio heavy-duty pads
Paree unveils ‘1-2-3, I’m wetness free’ campaign
GroupM’s Motivator bags media mandate of Soothe Healthcare
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
Whisper takes lead in menstrual hygiene, will educate five crore girls in India by 2022