Rising Star Awards 2022 - Winners

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Search Results for 'rural consumer'
Procter & Gamble announces Rs 500 crore ‘P&G Rural Growth Fund’
Nearly 3 in 4 rural households have received some form of assistance via Government of India schemes
Azaad announces two Originals – Meri Doli Mere Angana & Pavitraa Bharose Ka Safar
In OTT
Beginnen Media positions Azaad as India's first rural entertainment channel; announces leadership team
Beginnen Media launches Azaad, positions it as India’s first ‘rural entertainment channel’
VMLY&R Commerce Encompass elevates Shankar Shinde as Chief Operating Officer
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Rural India likely to bounce back faster than urban: Kantar and GroupM’s Dialogue Factory report
Print, radio and TV are still essential for large-scale brands, says Manoj Gadgil of Johnson & Johnson
India has the highest number of consumers who are influenced by advertising: KPMG report
Five ways to know your target audience
Ad spend may get a boost as consumption picks up in rural
In-depth: Understanding the rural consumer and how to market to them
In-depth: It’s season in the sun for the non-metro and rural markets
Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end
Rasna pumps in Rs 30 cr to expand TG beyond children and mothers
Prospect 2017: Marketing trends to watch out for
Convergence is the new multiplier for M&E’s $100 billion vision
In Digital
Marketers need to explore rural marketing
Ranking Pay and FTA channels together: It hurts perception of flagship channels
Don’t Flirt with Rural Marketing: RV Rajan’s handbook released
Milestone Brandcom launches new wing, Milestone Outland
In OOH
Rural Marketing Magazine launched by i9 Media
In Print