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Axis Mutual Fund's campaign urges investors to understand risk for informed decisions
Concerns over 28% GST on online gaming and casinos; AIGF say small companies' survival at risk
In Digital
Blissclub’s new campaign promotes its 100-Day Buy & Try Policy in a hilarious manner
Cannes Lions 2023: ‘The value of creativity is priceless, but it’s often fuelled by engagement and business growth’
XYXX partners with Aadar Malik for ‘Risk-Free Returns’ campaign
Garage Worldwide appoints Sanjay Deshmukh as CEO
In Digital
Gaming industry lauds draft amendments to IT Rules; demands more clarity
In Digital
Update mechanism to curb tax evasion in entertainment sector: Parliamentary panel to I-T department
In Digital
Madison Digital wins the social media mandate for Glide Invest
In Digital
Cannes Lions: Nike & Wendy’s are using creativity as a tool for storytelling & transforming the future
No ads promoting online betting, I&B Ministry issues advisory to media platforms
DTH Association requests government to waive off 8% license fee
Tata Play to celebrate Women’s Day with a special line-up
Smartphone brands with strong consumer pull prone to brand reputation risk in digital space: Techarch’s BRIX
In Digital
Crypto players unlikely to go slow on advertising despite government's concerns
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
Adult diaper brand Friends talks about the risk elders face in attempting to use toilet at night
Wavemaker develops in-depth audit to prepare brands for a cookie-less world
News18 HSM Network salutes doctors with its special programming on National Doctors’ Day
It was a very high-risk, high-reward campaign: Unacademy’s Karan Shroff on its IPL 2021 campaign
As journalists get infected with Covid-19, newsrooms struggle to continue operations
Up to $223b of the world’s top 100 brands’ value could be at risk from a data breach, finds Infosys-Interbrand study
In Digital
Moving beyond formulaic content
Brands need to optimise spends, set realistic expectations to maximise value from IPL, says Deloitte’s Chandrashekar Mantha
DocsApp launches Coronavirus Risk Assessment Tool for self-assessment of its users
In Digital