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Infobip’s research reveals growing prevalence of conversational experiences for customer communications
Smriti Mandhana and Mithali Raj surpass male cricketers in popularity and likeability: Hansa Research
Market research firm Entropik takes inspiration from Sherlock Holmes in its first campaign
Garage Worldwide appoints Sanjay Deshmukh as CEO
In Digital
Suriya emerges as top male celebrity from South of India: IIHB
XR technologies will revolutionise businesses and enhance consumer experience in India, says Dentsu India report
In Digital
Is Palki Sharma’s new show launching soon?
smallcase’s digital-first campaign aims to highlight the benefits of research-backed investing
Cipla Health launches skincare brand – ‘Rivela Dermascience’
India among top 3 fastest growing research and insights markets in Asia Pacific; industry size touched $2.7 billion in 2021: MRSI report
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research
In Digital
How digital is overtaking TV advertising, LV Krishnan explains
Online shopping rules during the sales season with mobiles being the most purchased product: Hansa Research report
Indian consumers demand brands get personal, reject labels and stereotypes: Adobe research
TV ads rank #1 in conveying a positive impression of brands in APAC: GroupM’s Consumer Eye research
Here's how Bollywood's Big B, Amitabh Bachchan, revolutionised the Indian ad industry
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
In Digital
Hansa Research and Qualtrics come together to help organisations to build their brands
70% of firms increasing their programmatic activity from 2021 in Japan and Asia-Pacific region: OpenX and ExchangeWire Research
Research & Ranking launches investor education campaign #NayaZamaanaNayiSoch
Usage of UPI and e-wallets witness significant growth; Gpay, Amazon Pay among most preferred apps: WATPapers
3 in 4 APAC marketers lack confidence in their data systems to win and retain customers: CMO Council and GfK report
CommerceIQ appoints former Amazon SVP Kal Raman as President
92% people seek out comments about brands, products, or services on social media: Publicis Media and Twitter study
In Digital