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Bhavneet Bhalla joins 82.5 Communications as National Head - Strategic Planning
88% brands expect to increase MarTech spending over next three years: Mirum India report
Time to reach unicorn status reduced by half in India: BCG – Times Bridge - TiE Delhi-NCR report
Ranveer Singh surpasses Virat Kohli to become Most Valued Indian Celebrity in 2022: Kroll report
Smriti Mandhana and Mithali Raj surpass male cricketers in popularity and likeability: Hansa Research
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
Go local or go home, experimenting with Gen Z are the driving force for effective marketing in Asia: WARC insights report
Strategic investments, tech, creativity, sustainability emerge as 4 megatrends: Deloitte marketing trends 2023
Second screens have emerged as first choice, enabling always-on mode for cricket fans: Carat – ESPNcricinfo report
In Digital
IKEA India appoints Elena Pogosova as Country Commercial Manager
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
In Digital
Aaj Tak leads the news genre in linear and digital reach: Chrome DM report
Amazon’s ad business alone is worth more than global print ad market: Warc report
90% of digital marketers aware of audio advertising, but only 40% use it: MMA-GroupM report
Indian B2B buyers rank as most frustrated buyers switching their suppliers in last 12 months: Report
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
Cheil India appoints Neeraj Bassi as its Chief Growth Officer
Search for OTTs rose by 380%, theatre releases by 220% in 2022: Google’s Year In Search report
In Digital
Confluent appoints Rubal Sahni as Area VP and Country Manager for India
Mindshare’s Vivek Das joins Zoo Media’s FoxyMoron as CEO
In Digital
L&K Saatchi & Saatchi appoints Hindol Purkayastha as Business Head and EVP for North and East
80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Dentsu Creative’s ‘A Tale of New Cities’ report highlights the 12 trends that will drive the industry in 2023
Comedy, horror and cartoons the most searched genre of content in India: Amazon Fire TV Streaming Trends report 2022