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Garage Group wins Bodycare International’s creative mandate
Colorbar Cosmetics awards its social and creative mandate to Sociowash
Ethnic beverage brand Xotik’s Jeeru rebrands to ‘J.’
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Is FIFA World Cup 2022 emerging as the new black for brands in India?
Moshi Moshi wins the social media mandate of Godrej Jersey
In Digital
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital
Ferrero Rocher launches video ad featuring Hrithik Roshan for its #GoldenDiwali campaign
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
Imbue Natural ropes in Lyxel&Flamingo as its Digital Marketing Partner
Lyxel&Flamingo bags Axiom Ayurveda’s AloFrut’s social media mandate
In Digital
Mullen Lintas creates two digital films for MFine
Reliance Retail banks on BPL's high brand recall to get customers into the store
Is sport becoming a risky proposition for brands?
CoinDCX Go is co-presenting sponsor of World Test Championship Final on Disney+ Hotstar
In Digital
Gozoop wins creative digital mandate of Villain Lifestyle
In Digital
OMD India wins communications mandate for edtech startup Cuemath
Kamdhenu Limited brings in Preity Zinta as brand ambassador for its decorative paints business
Women constitute 43% of the mobile gaming audience in India: Inmobi’s report
In Digital
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
In-game advertising company Anzu launches in India with exclusive partner Adcolony
NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds
In Digital
Warner Music India awards social media mandate to Tonic Worldwide
In Digital
Berger Paints signs Akshay Kumar as brand ambassador
Tata Steel awards multi-brands digital mandate to Team Pumpkin
In Digital