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Why marketers in India must harness alternative app stores to tap greater audiences
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
Glance active user base surges to 173 million in Q4 2021: Counterpoint Research’s Quarterly Mobile Application Tracker
In Digital
realme TechLife’s brand Dizo launches Tutting campaign for its latest offerings
BGR India announces winners of Tech Excellence Awards, 2021
In Digital
realme India’s #HopeForGood campaign delivers the gift of education to 100 children for 2022
Smartphone brands with strong consumer pull prone to brand reputation risk in digital space: Techarch’s BRIX
In Digital
Brands across categories extend their festive ad blitzkrieg till the end of the year
Quora answers why brands must engage with their shopping community during the festive season
realme names KL Rahul as brand ambassador for smartphone category
Havas Media Group India declares a strong Q3 with marquee biz wins
Madhav Sheth promoted as VP, realme, and CEO, realme India, Europe and Latin America
Sociowash retains the mandate for Oral-B India
In Digital
White Rivers Media bags the digital mandate of realme TechLife’s first brand DIZO
In Digital
ESPNcricinfo and realme join hands for India-England series
In Digital
AI and machine learning to drive digital advertising growth in 2021, predicts Amlan Pati of realme India
From co-marketing to content marketing, it is all about educating customers for Dolby
Micromax announces new sub-brand ‘in’ to realise vision of Aatmanirbhar Bharat
ASCI upholds 257 complaints of misleading ads in June and July, 2020
Paytm Money appoints Varun Sridhar as the new CEO
In Digital
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
ASCI upheld complaints against 248 advertisements in November, 2019
In-depth: What do brand custodians bring to table as brand ambassadors?
Can brand custodians be brand ambassadors?
To connect with youngsters, Realme introduces new Visual Identity System and logo