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Foreseeing it as the next big thing, Kurkure taps into $2-2.5 bn chaat category
Monk Entertainment executes campaign for launch of the boAt Lunar Call Plus smart watch
Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
Tata Motors’ human-centric ads aim to redefine storytelling in the commercial vehicle space
How effective sampling works for personal care category brands
ITC Sunfeast Dark Fantasy garners organic chatter from partnership with Colors Big Boss Season
Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Springwel Mattresses appoints Akshay Saraf as its new CEO
Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
Radio City turns profitable in Q1FY23
In Radio
Making noise creates awareness, it’ll be better if brands do something about it too, says GCPL’s Sudhir Sitapati
Kurl-On awards its digital mandate to Pink Lemonade Communications
In Digital
Manforce’s new condom brand – Epic urges audiences to #MakeItEpic
In Digital
Center Fruit promotes new tennis ball shape gum through In-Content Advertising on TV
Hindware announces new brand identity; ropes in Tamanna Bhatia as brand endorser
Agro Tech Foods launches TVC to announce the new ‘Sundrop Duo’
Zee Media partners with Mahindra & Mahindra to Launch Yuvo Tech+ Tractor
Quora answers why brands must engage with their shopping community during the festive season
Aarti Dharmadhikari joins Rediffusion Healthcare as Market Research Lead
Digital disruptions to drive consumer engagement
Mankind Pharma expands OTC category, signs Anil Kapoor and Ranveer Singh as brand ambassadors
Colgate-Palmolive India launches Colgate for Diabetics toothpaste
Maggi launches Masala Veg Atta Noodles with Spinach