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After a bright Diwali, print hopes for a spectacular wedding and new year season
In Print
Brands across categories extend their festive ad blitzkrieg till the end of the year
Diwali adex provides much-needed relief to India's embattling media industry; ad spends surpass 2019 levels
This Diwali, retails sales clocks Rs 1,25,000 crore, up 108% over pre-Covid period
Ad industry fears fewer entries, participation in Cannes Lions 2021
2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
Flipkart sees tier 3+ markets as the new frontier for e-commerce
In Digital
As Bihar election fully hinges on media, ad spend expected to go up by 15%
Republic network pays incentives, hikes salaries for employees
TV advertising up 16% in the last two weeks
60% household income decreased, people hold back big purchases: Nielsen
Now playing: An uneven advertising volume on national Hindi news channels
OTT shows on TV — Apna time aayega
The curious case of nosediving TV ad revenue even as the show goes on
BARC India launches PrimaVU individual data
Advertising disappearing from TV, except “News” and “English entertainment” in Covid-19 crisis
Hindi GECs grow by 26% in HSM Urban markets in Week 14 over pre-covid period
CNN-News18 jumps to No. 3, Aaj Tak and Republic TV retain top positions
Ads on news television grow in Week 13, overall TV advertising dips
News television growth slows down in Week 13
Doordarshan becomes most-watched channel across India in Week 13
Analysis: It takes Aaj Tak to deliver unprecedented viewership
News television grows by 298% in the first week of nationwide lockdown
Covid-19 Impact: Advertising on Hindi news channels up 26%, English gets 53% more ads
197mn people watched PM Modi’s address announcing countrywide lockdown