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In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
Media landscape in heartland has transformed; revamped Hindustan will cater to Hindi millenial readers across platforms, says Samudra Bhattacharya of HT Media
In Print
WPP India revenue in 2021 up by 18.6% (YoY) and 6% over 2019
Why 2022 will be an important year for India’s broadcasting industry
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
In Radio
Large print publishers recover up to 92% of pre-Covid level
In Print
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
India TV launches a first-of-its-kind initiative ‘sponsorship by invitation only’
TV18’s Q1FY22 revenue recovers to pre-Covid level
TV ad revenues to reach Rs 50,586 crore in 2025 from Rs 35,015 crore in 2020: PwC report
Language dailies recover from Covid aftermath, expect decent revenue growth in H2
In Print
As lockdown restricts site visits, real estate companies keep potential buyers engaged through immersive tech, AI-driven marketing
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
As business returns to normalcy, agencies restore employee salaries to pre-Covid level
Newspapers may not recover from Covid jolt anytime soon, revenues to be 30% down next year
In Print
Demand up but ROI on media investments still not back to pre-Covid level, says Tata Motors' KG Prasad
From an advertising medium to lifeline of business: Maruti Suzuki India’s Shashank Srivastava sheds light on digital’s transformation
MRUC puts IRS 2020 on hold, refunds subscribers’ payment
Consumer sentiment on ‘vocal for local’ showing steady growth, says Nielsen report
Revival of ads on TV after unlock in June, says BARC and Nielsen Media report
Advertising revenue starts trickling in; 25% month on month recovery likely
Print regains 75% of lost circulation, will emerge stronger in coming months, say industry leaders
In Print