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Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
In OTT
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Advertisers can no more target teens basis gender on Meta platforms
In Digital
49% of parents choose ed-tech platforms on the basis of advertising: ASCI report
Yahoo partners with Scope3 to offer carbon-neutral inventory to advertisers
In Digital
We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India
In Print
We recommend advertisers to focus on brand building: Dainik Bhaskar Group CBO Sanjay Joshi
In Print
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
In Digital
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Dentsu Programmatic launches Dentsu Curate in India
In Digital
JetSynthesys partners with Warner Music India and Spotify to launch ‘EkWomen’ podcast series
In Digital
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
In Digital
Bharat24 signs 100 advertisers within 100 days of launch
Times Now is a clear leader in TG that matters for advertisers: Rahul Shivshankar
How to make the most of your travel advertising post-Covid
Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands
InMobi and Glance to host APAC Gaming Summit on November 23 and 24
In Digital
Subscription-based podcast and audio entertainment network Luminary launches in India
In Digital
Admitad launches ‘Marketplace X’ platform
In Digital
Will be back soon with a ‘better’ show, says Network18’s Palki Sharma
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
ProfitWheel launches flagship insights engine ‘Consumr.ai’