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Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
Cadbury Dairy Milk urges fans to support all Indian athletes through #CheerForAllSports campaign
ROAS vs engagement: What role can magazines play in brand building?
In Print
Has the metaverse bubble burst among brands?
In Digital
Mayur Hola joins Culinary Brands as its new Chief Marketing Officer
Metaverse acts as catalyst providing creative freedom to brands in creating meaningful experiences
In Digital
NSDC unveils its new brand identity
SuperBottoms enters offline retail with first kiosk in Mumbai
Social Neeti bags the digital mandate for bakery chain Honey and Dough
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
Brands and customers love online shopping, but offline stores haven't lost their edge
India could rank second in global order of e-commerce market by 2034: Akshay Gulati of Shiprocket
Second NFT drop on MTV Roadies will be a sweet spot for Roadies’ fans, NFT enthusiasts and bikers, says Viacom18's Anshul Ailawadi
Maruti to spend 15% of its annual innovation budget on Metaverse showrooms, says Executive Director Shashank Shrivastava
In Digital
GroupM Brew 2022: How can brands use gaming as a space to build communities
In Digital
Brands are wooing kids in the Metaverse, but how safe is the ‘Phygital’ world for the young ones?
In Digital
Ferrero India partners with Discovery Channel for Kinder Joy’s ‘Natoons’ collection launch
Over the last decade, HUL has more than doubled its turnover, tripled EBITDA and quadrupled the market cap: Nitin Paranjpe
Six million reels are being produced in India every day: Sandeep Bhushan of Meta
In Digital
Big Bang Awards 2021 to be held on April 8
Deloitte releases SM@rT Commerce: Moving to a platform based business model” report
Byju’s appoints Zee’s Prathyusha Agarwal as Chief Business Officer - Early Learn, India
In Digital
What Metaverse can offer to users, brands, tech and gaming companies: Publicis Media report
In Digital
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
myclassroom appoints Joydeep Mukherjee as Chief Marketing Officer