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Tata Tiscon leverages digital innovation to extend reach of 'Samajhdar Bane, Behatar Chune' campaign
Meta and Amazon collaborate to launch in-app shopping feature on Facebook and Instagram
In Digital
Asian Paints' Diwali campaign explores deep connection between emotions, colours, and homes
Why is Gen-AI-led face replacement in ads gaining traction?
Meta plans to roll monthly ad-free plan for Instagram and Facebook priced at $14 in EU
In Digital
Be Shah Rukh Khan's co-star in Dark Fantasy AI campaign
VDO.AI festive season report reveals 164% increased engagement with contextual advertising
WPP’s LFL revenue up 3.5% YoY to £7221 million in H1 of 2023
India's internet advertising market to reach $7.9 billion by 2027 with 12.3% CAGR: PwC
In Digital
Rise of Platforms, Exchanges and Marketplaces
Public app aims to cross 100 million active users in the coming years: Abhijeet Ranjan of Inshorts Group
In Digital
Connected TV advertising in India to grow at 47% CAGR to reach $395 million by 2027
TV ads rank #1 in conveying a positive impression of brands in APAC: GroupM’s Consumer Eye research
How will Google’s bid to give personalisation power to users through My Ad Center impact the advertisers?
In Digital
Google gives users more power to personalise the ads they view
In Digital
Five new-age marketing tactics fuelling marketers’ festive season gameplan
How marketers can navigate advertising in a privacy-first world
In Digital
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
How Google’s decision to remove third-party cookies will affect digital advertising
In Digital
JioSaavn, Mondelez India team up to offer hyper-personalised ads through dynamic audio narratives
In Digital
How to move to outcomes in 2020 with new-age programmatic
In Digital
Facebook’s new tool tells you what it knows about you
In Digital
The likely impact of Personal Data Protection bill on marketing and social media platforms
In Digital
LinkedIn introduces Dynamic Ads in Campaign Manager
In Digital