News as it is -

Best Media Info

Partner Content
Search Results for 'path data'
We're moving away from machine-based to people-based measurement: Nielsen's David Kenny
Pilot project on RPD successful, report coming soon; Direct-to-mobile broadcasting next big thing for TV: Apurva Chandra
Criteo launches Video Advertising Solution in India owing to the strong video consumption
In Digital
Airtel denies providing any rating or ranking to news channels through RPD
Government may bar Airtel from releasing return path data
Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?
NDTV opts out from BARC data again, will the move backfire?
Airtel RPD data may just give the direction, say top advertisers
Airtel rolls out RPD with India TV as its first client; channel claims No. 1 position
TV news rating saga: NBF wants immediate release of ratings, NBDA says not before BARC makes the system foolproof
I&B Ministry forms Joint Working Group on RPD
I&B Ministry asks BARC India to resume TRP ratings for the news genre
News TV ratings after implementing recommendations of TRP Committee report, says I&B Minister Anurag Thakur
Industry bodies divided over TRP Committee’s key recommendations
TRP Committee report an academic research paper; lacks practical solutions, feel broadcasting experts
How can broadcasting industry move to faster adoption of Return Path Data for a reliable viewership metric
Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business
BARC India scales up drive against panel tampering, takes action against 12 channels
BARC India awarded the ‘Most Innovative Company’ in 2018
Zee Melt 2018: Single third-party body with proper governance structure is best placed for RPD, says Debkumar Chakrabarti, TRAI
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
BARC India gets Airtel Digital TV on board for Return-Path-Data
Do RPD-based multiple TV viewership measurement data sets make sense?
Dish TV’s hybrid STBs will help it measure viewership through return path data
Factors that will push growth for television adex in 2018