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'pandemic impact'
‘Sony SAB moving away from comedy but won’t sensationalise, overhype and push the limits of drama’
In
Television
Consumer sentiment shows minor decline in August 2022: Refinitiv-Ipsos monthly India PCSI
In
Marketing
4AM Worldwide wins integrated marketing mandate for Sumadhura Group
In
Marketing
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
In
Marketing
This Teacher’s Day, Lead pays tribute to school owners who acted as a mentor to teachers and an educator to students
In
Ad Craft
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
In
Advertising
Enormous Brands rides away with Rapido’s creative mandate
In
Advertising
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
In
Advertising
Business sentiment turning positive, expecting double-digit growth in 2021, says FCB India's Rohit Ohri
In
Advertising
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In
In-depth
GroupM releases new category-specific brand safety guidance for marketers
In
Digital