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CNBC-TV18 hosts Leadership Collective 2022 with ‘Seizing India’s Trade Opportunities’ as central theme
54% of Indians turn to social media when looking for factual information: Oxford University Press report
In Digital
Airtel Xstream Fiber’s new film by DDB Mudra showcases its superior connection & service
93% Indians prefer brands to be funny: Oracle Happiness Report
One Asia Creative Awards opens call for entries
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
ABP Majha completes 15 years of broadcast
India’s M&E industry expected to grow at 8.8% CAGR to reach Rs 4,30,401 crore by 2026: PwC Report
Over the last decade, HUL has more than doubled its turnover, tripled EBITDA and quadrupled the market cap: Nitin Paranjpe
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
Making brands look good through digital-first, mobile-friendly and future-ready approach has worked quite well for us: Roy Menezes of Centrick
Why marketers in India must harness alternative app stores to tap greater audiences
Head Digital Works appoints Airtel’s Gunnidhi Singh Sareen as Vice-President, Marketing
In Digital
Business Today’s MindRush event to be held on June 24
In Print
Nickelodeon partners with AYUSH Ministry to promote physical & mental well-being through #YogaSeHiHoga
TV9 Network to host Leaders of Road Transport Awards 2022
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Over 90% of consumers prefer brands which are reducing food waste: Capgemini Research Institute report
4AM Worldwide wins integrated marketing mandate for Sumadhura Group
What’s in store for the Indian advertising industry at Cannes Lions 2022
Zee Digital to hold the second edition of Edufuture Excellence Award
In Digital
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
We have to ensure that good Indian content is being pushed and marketed across the world: Danish Khan of SonyLiv
In OTT
Way to go Cannes: A timeline of how Cannes Lions has evolved in the past 68 years
The post-pandemic era demands flexibility & hybrid work model