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Unmasking ad frauds lurking from the shadows in performance marketing
In Digital
Bombay Shaving Company elevates Varun Gupta to CGO role for online business
WARC releases white paper to help marketers supercharge brand growth
Admitad opens a new office in Gurugram to boost expansion across APAC
D2C brands expect 2X growth during festive period
Tilt and Vector join forces with live commerce solutions platform company Swirl
In Digital
Flipkart Seller Hub’s #BachonKaKhel campaign returns with new films
Hashtag Orange appoints Gaurav Singh as Chief Growth Officer
In Digital
Mullen Lintas crafts campaign for HDFC Ergo's Optima Secure
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
Zee5's Avi Kumar joins Join Ventures as CMO
FableStreet strengthens leadership team, appoints Adarsh Sharma as Chief Revenue Officer
Meesho unveils first TVC, encourages women entrepreneurship
Online business news destination ‘The Economic Times’ gets more immersive and engaging
In Digital
Red Chief to resume ATL and BTL marketing, expects increased sales in festive season
Zee5 India hires Manish Kalra as Senior VP and Business Head, AVOD
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
Guest Times: How ‘bots’ are boosting the revenues of publishers
Zomato to fire 13% employees, announces salary cut and chalks out survival plan
iProspect India wins digital marketing mandate for Kotak Life Insurance
In Digital
Big FM and HDFC Ergo General Insurance launch ‘High beam – not OK please’ campaign
In Radio
Chirag Taneja joins Bombay Shaving Company as Chief Revenue Officer
Selling audience attention in 2020
Slowing ad growth delays Moneycontrol's brand revamp plan, platform to focus on regional to grow
In Digital
Gated content - hot or not?
In Digital